Senior Head of Marketing

Job Description

Job Description:\n\n Job Title: Senior Head of Marketing Employment Type: Full-Time, 40 hours/week Reports to: Chief Growth Officer FLSA Status: Exempt Position Type: On-site in Palmetto, FL Who We Are SurgeU is a mission-driven parent company overseeing a family of brands, including Life Surge, focused on faith-based business education and empowerment. One of the fastest-growing organizations in the country, Life Surge/SurgeU exists to inspire, train, and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that. We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! Opportunity: We are seeking a Senior Head of Marketing to act in a senior executive leadership role. This role is responsible for driving growth, demand generation, audience expansion, brand reputation, and marketing performance across the company’s portfolio of brands. This role majors in performance marketing. Our ideal candidate is a deeply analytical, commercially minded growth leader who understands paid media, funnel economics, direct response marketing, database monetization, campaign testing, conversion optimization, and revenue accountability. At the same time, this leader must be well versed in brand marketing, organic social, reputation management, public perception, content strategy, and owned media development. This position will be responsible for leading the company’s marketing acceleration plan, strengthening and scaling the marketing operating system, improving performance visibility, expanding audience reach, strengthening the brand’s public narrative, and ultimately building a media division capable of deepening trust and creating new growth channels. The leader we are seeking will be equally comfortable reviewing campaign-level CAC and ROAS, shaping a brand narrative, leading an ORM strategy, building executive dashboards, developing a content ecosystem, and working cross-functionally with sales, events, product, compliance, finance, and executive leadership. Responsibilities: 1. Performance Marketing & Revenue Growth Lead the company’s performance marketing strategy across paid media, direct response campaigns, lead generation, database activation, event promotion, and funnel optimization. • Own marketing performance against revenue, ticket sales, lead generation, enrollment, ROAS, CAC, contribution margin, and other key business KPIs. • Lead the paid media strategy across Meta, Google, YouTube, programmatic, retargeting, direct mail, and other scalable acquisition channels. • Build a disciplined test-and-learn culture across creative, audiences, offers, landing pages, funnels, channels, and follow-up sequences. • Partner with sales and revenue leaders to ensure marketing is not just generating activity, but producing qualified demand and measurable business outcomes. • Improve campaign reporting, attribution, forecasting, and executive visibility into performance. • Drive better database monetization through segmentation, reactivation, nurture campaigns, low-ticket offers, recurring offers, and audience development. • Establish clear weekly, monthly, and quarterly marketing scorecards tied to business performance. 2. Marketing Acceleration Plan Ownership Take ownership of the company’s marketing acceleration plan and convert it into a disciplined execution system that improves near-term performance while building long-term capability. • Translate the marketing acceleration plan into clear workstreams, owners, timelines, KPIs, and operating rhythms. • Prioritize the highest-impact marketing initiatives that improve performance, strengthen execution, and support enterprise growth. • Create visibility and accountability across marketing, sales, events, creative, media, ORM, analytics, and agency partners. • Identify campaign opportunities, funnel improvements, staffing needs, vendor opportunities, and process enhancements. • Lead the continued evolution of marketing into a more structured, data-driven, performance-oriented operating model. • Build repeatable systems for campaign planning, launch readiness, reporting, creative testing, and executive updates. 3. Brand Marketing & Strategic Positioning Ensure the company’s growth strategy is supported by a clear, trusted, differentiated, and consistent brand position. • Strengthen brand positioning, messaging architecture, audience segmentation, and campaign narratives. • Ensure performance marketing campaigns are not only converting, but also reinforcing long-term brand equity. • Partner with executive leadership to clarify the company’s story, mission, value proposition, student outcomes, and market differentiation. • Support brand consistency across paid media, social media, events, websites, email, PR, content, and customer-facing communications. • Develop messaging that is compelling, credible, compliant, and aligned with the company’s mission and values. • Help the company move from campaign-by-campaign marketing to a more integrated brand and demand-generation engine. 4. ORM, PR & Public Perception Lead the company’s marketing-side ownership of online reputation management, public perception, and narrative control. • Develop and manage the company’s ORM strategy across reviews, search results, social listening, complaint themes, third-party credibility, awards, testimonials, media coverage, and public-facing trust signals. • Partner closely with legal, compliance, customer experience, and executive leadership on sensitive claims, public narratives, and reputation risk. • Build proactive systems to identify, monitor, and respond to reputation issues before they become larger brand or regulatory risks. • Ensure customer stories, testimonials, reviews, and proof points are used effectively and compliantly. • Support PR strategy, earned media opportunities, thought leadership, and executive visibility. • Help the company increase credible, positive, third-party validation in the market. 5. Social Media & Content Strategy Own the development of a more effective social and content ecosystem that supports brand trust, demand generation, audience growth, and owned media development. • Lead organic social strategy across relevant platforms, ensuring content is consistent, high-quality, mission-aligned, and performance-informed. • Develop content pillars that support brand storytelling, student education, thought leadership, event promotion, testimonials, community engagement, and executive voice. • Build systems for content planning, production, distribution, repurposing, and performance measurement. • Integrate social strategy with paid media, PR, email, event marketing, and owned media. • Ensure the company’s social presence is not merely promotional, but audience-building, trust-building, and strategically valuable. • Create a stronger connection between live events, student stories, executive leadership, educational content, and social distribution. 6. Owned Media & Future Media Division Lead the strategy and eventual buildout of a media division designed to expand reach, deepen trust, grow audience, and create new monetization pathways. • Develop the strategic roadmap for building a media division across video, podcasting, YouTube, newsletters, social media, blogs, SEO, events, and community. • Identify how owned media can support the company’s broader growth strategy, including brand awareness, lead generation, database growth, student engagement, and new product development. • Build an audience-first content model that can eventually support multiple brands, products, and monetization paths. • Partner with product, education, events, and executive leadership to turn internal expertise, live programming, student stories, and market insights into scalable content. • Establish the people, process, budget, technology, and reporting required to operate a media division with discipline. • Create a path from marketing department to media platform, where content becomes a strategic growth asset rather than a support function. 7. Agency, Vendor & Team Leadership Build and lead a high-performing marketing organization that can execute with urgency, excellence, and accountability. • Assess the current marketing team structure, agency relationships, vendor ecosystem, and capability gaps. • Determine which capabilities should be built internally versus outsourced to agencies or specialized partners. • Lead agencies and vendors with clear scopes, performance expectations, budgets, reporting standards, and accountability. • Recruit, develop, and manage leaders across performance marketing, brand, creative, social, ORM, analytics, content, and media. • Create a culture of ownership, speed, clarity, testing, measurement, and continuous improvement. • Ensure marketing operates as an integrated function rather than disconnected channel teams. 8. Cross-Functional Executive Leadership Serve as a senior enterprise leader, not simply a department head. • Operate in close alignment with the Chief Growth Officer to translate enterprise growth priorities into clear marketing strategy, execution plans, performance targets, and operating rhythms. • Partner with the CEO, COO, CFO, CRO, legal, compliance, product, sales, events, programming, education, and customer experience leaders to ensure marketing strategy is fully integrated with business priorities. • Translate marketing performance into executive-level insights, financial implications, and strategic recommendations. • Help leadership make better decisions around growth investments, channel mix, audience development, product launches, media strategy, and brand risk. • Participate in executive meetings with clear reporting, thoughtful analysis, and strong business judgment. • Balance growth ambition with financial discipline, operational readiness, brand protection, and compliance awareness. • Communicate clearly and confidently with executive leadership, ownership, agencies, and internal teams. 1. Performance Marketing & Revenue Growth Lead the company’s performance marketing strategy across paid media, direct response campaigns, lead generation, database activation, event promotion, and funnel optimization. • Own marketing performance against revenue, ticket sales, lead generation, enrollment, ROAS, CAC, contribution margin, and other key business KPIs. • Lead the paid media strategy across Meta, Google, YouTube, programmatic, retargeting, direct mail, and other scalable acquisition channels. • Build a disciplined test-and-learn culture across creative, audiences, offers, landing pages, funnels, channels, and follow-up sequences. • Partner with sales and revenue leaders to ensure marketing is not just generating activity, but producing qualified demand and measurable business outcomes. • Improve campaign reporting, attribution, forecasting, and executive visibility into performance. • Drive better database monetization through segmentation, reactivation, nurture campaigns, low-ticket offers, recurring offers, and audience development. • Establish clear weekly, monthly, and quarterly marketing scorecards tied to business performance. 2. Marketing Acceleration Plan Ownership Take ownership of the company’s marketing acceleration plan and convert it into a disciplined execution system that improves near-term performance while building long-term capability. • Translate the marketing acceleration plan into clear workstreams, owners, timelines, KPIs, and operating rhythms. • Prioritize the highest-impact marketing initiatives that improve performance, strengthen execution, and support enterprise growth. • Create visibility and accountability across marketing, sales, events, creative, media, ORM, analytics, and agency partners. • Identify campaign opportunities, funnel improvements, staffing needs, vendor opportunities, and process enhancements. • Lead the continued evolution of marketing into a more structured, data-driven, performance-oriented operating model. • Build repeatable systems for campaign planning, launch readiness, reporting, creative testing, and executive updates. 3. Brand Marketing & Strategic Positioning Ensure the company’s growth strategy is supported by a clear, trusted, differentiated, and consistent brand position. • Strengthen brand positioning, messaging architecture, audience segmentation, and campaign narratives. • Ensure performance marketing campaigns are not only converting, but also reinforcing long-term brand equity. • Partner with executive leadership to clarify the company’s story, mission, value proposition, student outcomes, and market differentiation. • Support brand consistency across paid media, social media, events, websites, email, PR, content, and customer-facing communications. • Develop messaging that is compelling, credible, compliant, and aligned with the company’s mission and values. • Help the company move from campaign-by-campaign marketing to a more integrated brand and demand-generation engine. 4. ORM, PR & Public Perception Lead the company’s marketing-side ownership of online reputation management, public perception, and narrative control. • Develop and manage the company’s ORM strategy across reviews, search results, social listening, complaint themes, third-party credibility, awards, testimonials, media coverage, and public-facing trust signals. • Partner closely with legal, compliance, customer experience, and executive leadership on sensitive claims, public narratives, and reputation risk. • Build proactive systems to identify, monitor, and respond to reputation issues before they become larger brand or regulatory risks. • Ensure customer stories, testimonials, reviews, and proof points are used effectively and compliantly. • Support PR strategy, earned media opportunities, thought leadership, and executive visibility. • Help the company increase credible, positive, third-party validation in the market. 5. Social Media & Content Strategy Own the development of a more effective social and content ecosystem that supports brand trust, demand generation, audience growth, and owned media development. • Lead organic social strategy across relevant platforms, ensuring content is consistent, high-quality, mission-aligned, and performance-informed. • Develop content pillars that support brand storytelling, student education, thought leadership, event promotion, testimonials, community engagement, and executive voice. • Build systems for content planning, production, distribution, repurposing, and performance measurement. • Integrate social strategy with paid media, PR, email, event marketing, and owned media. • Ensure the co