Marketing Automation Manager

Job Description Purpose of the Role This role administers Marketo and builds automated campaigns, emails, landing pages and forms across channels, pulling target lists from 6Sense using firmographic, behavioral and intent data. You'll set the standards for campaign structure, triggers and filters, then audit existing logic to keep it accurate and scalable. You'll troubleshoot sync failures and data discrepancies at the root cause rather than patching symptoms, and flag problems before you're asked, fixing them and explaining what happened in plain English to whoever needs to know. Key Responsibilities Administer Adobe Marketo Engage instance. Define and govern the standards for smart campaign structure, triggers, filters and flow logic; audit existing logic for accuracy and efficiency. Review campaigns and workflows, identify gaps, and provide stable and scalable solutions. Build globally accepted automated campaigns, emails, landing pages, and forms, while maintaining governance and compliance for multiple regions. Monitor deliverability, bounces, unsubscribe, and list hygiene. Work with Growth Marketing Managers to create and execute campaigns. Be the first line of defense for Marketo system support. Build and manage segments in 6Sense using firmographic, behavioral, and intent data; maintain segment logic as the data model evolves. Monitor intent signal quality and platform health; troubleshoot sync failures and data discrepancies at root cause level. Understand lead and contact management, campaign influence, and pipeline reporting well enough to diagnose where data breaks down. Identify and resolve CRM-side issues that affect marketing platform performance: duplicate records, missing fields, broken workflow rules. Communicate platform issues and resolutions proactively, flag problems early, provide status updates, and close the loop without being asked. Translate complex system behavior into plain language for marketing, sales, and senior stakeholders when required. Compliance Ensure all platform configurations and campaign deployments comply with anti-SPAM, CASL, GDPR, and applicable local legislative requirements. Adhere to Nearmap values, policies, and the corporate Code of Conduct. Comply with obligations applicable to employees of an ASX-listed public company. Qualifications Experience 5 years of experience in Marketo Engage: experience setting up complex multi-series automated campaigns that leverage filters, triggers, and segments instance and workspace configuration, and the ability to define best-practice standards. Hands-on 6Sense experience or similar such as Demandbase, using predictive, data workflows, and segment modules. Hands‑on working knowledge of Salesforce CRM: field mappings, lead and contact management, campaign influence, and data flow into and out of marketing platforms. Understanding API dependencies, sync logic, webhooks, and field mapping at a configuration level. Ability to diagnose and resolve problems, i.e. data issues, process issues, often without a clear playbook. Understanding of MQL, MQA, SQL, and SAL funnel stages and how they are operationalised in Marketo and Salesforce. Experience with HTML/CSS for emails and landing pages. Experience with CMS platforms such as Storyblok or WordPress. You use AI to create workflows that simplify campaign builds, eliminating manual processes to reduce time from brief to built. Skills Strong analytical thinking: comfortable working through data discrepancies, sync failures, and unpredictable system behavior methodically. Clear written and verbal communication: able to write a precise incident summary as readily as a plain‑English explanation for a non‑technical stakeholder. Organised and proactive: flags issues before they become problems, keeps documentation current, and closes loops without being chased. Practical knowledge of AI tools (Claude, ChatGPT, or similar): uses them to improve workflow efficiency, analyse data, and accelerate platform problem‑solving. Personal Attributes Genuine passion for platforms and data, you care whether systems are in good shape, not just whether they appear to be running. Hyper attention to detail: a misconfigured filter has real downstream consequences to pipeline Comfortable in ambiguity: can diagnose complex problems without a clear playbook and document the solution Ownership mentality: you treat your platforms as your own and don’t wait to be asked to fix what you can see is broken. Collaborative and direct: works well with technical and non‑technical colleagues and does not overcomplicate communication. Education and Certifications Bachelor's degree in marketing or business Marketo Certified Expert (MCE) preferred. Additional Information Why you’ll love working at Nearmap: We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves. In addition to your annual leave, Nearmap offers: 4 extra \"YOU\" days off each year—take a break, no questions asked! Company‑sponsored volunteering days to give back. Generous parental leave policies for growing families. Work from Overseas Policy—explore the world in the approved list of cities while you work! Access to LinkedIn Learning for continuous growth. Discounted Private Health Insurance plans. Monthly wellbeing and technology allowance. A Nearmap subscription (naturally!). At Nearmap, you can chart your own career path and see where our journey together might take you. With complex and fascinating work to challenge and inspire you, you might be surprised by the opportunities you discover. We’ve got so much more to share—come and explore with us! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes. #J-18808-Ljbffr