Market Development Manager

Job Overview: The Market Development Manager (MDM) will provide strategic planning, market activation and account/market analytics for the assigned KDP DSD area. The position will actively identify local opportunities to drive volume, grow margins and close distribution and availability gaps. The MDM role will collaborate with the Territory Sales Managers, Regional Account Directors, National Account Executives, Regional Account Executives, and local supply chain team members to communicate, customize, and deliver on corporate brand initiatives.This role reports to the Director of Market Development.The ideal candidate will be base in Indiannapolis, IN. Candidates in OH and KY will also be consideredResponsibilities:Market ActivationTailor corporate brand promotion plans to the local market (calendars, events, incentives).Exploit national marketing programs, properties, POS tools and local media buys to make them relevant for the area and create customer selling advantages for KDP DSD. Communicate Commercial Priorities and inspect in-market activationCreate local promotion and sampling events.Activate appropriate consumer purchase incentives (OBM coupons) from Shopper Marketing.Drive promotional plans/program for local and partner brands.Develop and communicate route sales incentives, track, rank and post results.Perform post promotion analysis.AnalysisAnalysis of Circana data relative to performance, opportunities and competitors.Monthly review of all measured channels focusing on critical score card metrics.Use Margin Minder to evaluate distribution, pricing and merchandising opportunities for the market/channel/accounts.StrategyDevelop local programs that drive and support Gold Standard ExecutionProvide persuasive selling facts to support key account selling (insights and appropriate brand and market information).Seek opportunities across retail channels for the KDP portfolio priorities.Develop and manage the annual brand calendar to balance the brand initiatives and incentives.Work with the regional allied brand companies to develop the annual calendar and programs.Manage special projects as assignedTotal Rewards:Salary range: $96,800 - $130,000Actual placement within the compensation range may vary depending on experience, skills, and other factorsBenefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibilityRequirements:Bachelor's degree or equivalent experience3-5 years of previous sales (marketing activation) or marketing experience, creative marketer, analytical thinking and strategic forward thinking2 Years Supervisory management experience preferred3 Years’ of MS Office applications; Excel, Power Point and WordExperience with DSD (Direct-Store-Delivery) within the beverage industry requiredCompany Overview:Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott’s, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. ​We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.​Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?​Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by lawA.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to View email address on click.appcast.io in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.Job ID:152733Function:SalesLevel:ManagerType:Full-TimeHourly/Salaried:SalariedDepartment:Sales