Sr. Manager Digital Campaigns - Disputes

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.SummaryAs the Senior Manager Digital Campaigns - Disputes, in collaboration with and in support of the firm’s strategic initiatives, you will lead the design, planning, execution, and measurement of integrated, multi-channel digital marketing campaigns for practice groups within the Disputes vertical, supporting brand awareness, demand generation, and business development initiatives. Serving as an internal consultant, this individual will advise the team on the strategies that best enable them to achieve their business goals. You will also capture relevant data and clearly translate campaign results for a variety of internal stakeholders.Working in collaboration with the Director, Digital Campaigns, you will serve as a strategist promoting the firm's content on its external, global digital channels, developing creative ways to engage target audiences online and producing compelling content campaigns that align with the firm's brand identity, values and tone of voice. In addition, the Sr. Manager Digital Campaigns will lead the development of digital syndication strategies for Disputes attorneys to enhance their online presence and support business development.Location This position can sit in any of our U.S. offices and offers a hybrid work schedule.ResponsibilitiesCollaborate with Disputes vertical marketing and business development teams, attorneys, and cross functional teams (communications, events, HR, client development) to drive impactful campaigns for the Disputes verticalCollaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute and measure various brand, client, prospect, and talent acquisition campaigns and initiativesPerform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirementsManage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaignsManage digital campaign programs to support the scaling of the campaign functionDefine key performance indicators, implement measurement and analytics methods and provide data-driven insights and recommendations to senior leadership and stakeholders for the Disputes verticalProvide key data and analysis of campaign activities to relevant teams and senior firm leadershipOptimize campaigns in-flight, redirecting investment in channels and activities that drive the most impactReview and analyze client feedback to inform future campaign strategyContribute actively to Digital Strategy & Brand team priority initiatives and Communication team initiativesProvide input on existing processes and technology platforms and collaborate with IT to provide recommendations on automation, connectivity, and data insightsLead efforts within the team to maintain playbooks and communicate best practices to consistently improve campaign resultsStay current on industry trends, emerging technologies, and best practices in digital marketing, with a focus on the disputes marketDesired SkillsFive plus years' experience focused on successfully designing and delivering integrated, multi-channel marketing campaigns that drive business resultsExperience working within a complex, matrixed, legal or professional services organization preferredExperience creating and promoting compelling content such as articles, social media content, infographics, podcasts and video, tailored to the business priorities of the Disputes verticalDemonstrated experience designing and executing an integrated strategy and plan while working with peers across brand strategy, media relations, digital, social, search, events, alumni, pro bono, talent and internal communicationsExperience managing budgets and optimizing outcomes based on campaign resultsExcellent communication skills, including the ability to present and express ideas clearly and persuasivelyProven strategic thinking and savvy digital marketers able to lead and drive the strategy, development and execution of the digital marketing plan and emerging media initiativesKnowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management and analyticsStrong data and analytical mindset and an ability to set, measure and report on key performance indicatorsAbility to coordinate multiple projects and set clear prioritiesStrong attention to details and ability to work effectively in a fast-paced environmentMinimum Education   Bachelor’s degree in Business Administration, Marketing, Communications, or similar field.Preferred EducationMaster’s degree in Business Administration, Marketing, Communications, or similar field.Minimum Years of Experience  10+ years of marketing/communications experienceEssential Job ExpectationsWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.Provide timely, accurate, and quality work product.Successfully meet deadlines, expectations, and perform work duties as required.Foster positive work relationships.Comply with all firm policies and practices.Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.Ability to work under pressure and manage competing demands in a fast-paced environment.Perform all other duties, tasks or projects as assigned.Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.Physical DemandsSedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.   Work Environment   The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.Disclaimer   The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.Application Process    Applicants must apply directly online instead of sending application materials via email.Accommodation   Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact View email address on click.appcast.io applications will not be considered.    No immigration sponsorship is available for this position.   The firm’s expected hiring range for this position is $149,276 - $237,355 per year depending on the candidate’s geographic market location.The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm’s direction and in accordance with applicable policy and law.#LI-GB1#LI-HybridDLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Job applicant poster viewing center.SummaryLocation: Reston, VA; San Diego, CA; San Francisco, CA; Washington, DC; Wilmington, DE; Phoenix, AZ; Los Angeles, CA; Houston, TX; Boston, MA; Austin, TX; Atlanta, GA; Raleigh, NC; Baltimore, MD; New York, NY; Dallas, TX; Palo Alto, CA; Short Hills, NJ; Minneapolis, MN; Chicago, IL; Seattle, WA; Philadelphia, PA; Miami, FLType: Full time