Regional Director of Sales And Marketing

Regional Director of Sales and Marketing Senior Care Associates, LLC (SCA) owns and manages Morning Pointe senior living communities throughout the southeastern United States. Based in Ooltewah, Tennessee, SCA is seeking an experienced and results-driven Regional Director of Sales and Marketing to lead occupancy growth and revenue performance across an assigned region. The Regional Director of Sales and Marketing will report directly to the Regional Vice President of Operations . Essential Duties and Responsibilities Provides strong, consistent leadership to both internal and external stakeholders while upholding Morning Pointe’s core values. Demonstrates sound judgment, problem-solving, and the ability to drive continuous improvement. Drives regional financial performance by executing strategic initiatives that increase occupancy and revenue. Develops and implements effective, results-oriented sales and marketing plans. Assists RVP in implementing all sales initiatives and directives within the region, including resource allocation, lead management, and customer engagement strategies. Aligns priorities with regional goals and performance expectations. Identifies underperforming communities and develops targeted action plans; monitors execution and holds teams accountable for results. Develops and mentors Executive Directors, Life Enrichment Directors, Lantern Program Directors, and Community Relations Directors to build a high-performance, sales-driven culture. Analyzes and interprets sales and marketing data to identify trends, drive decision-making, and improve outcomes. Partners with the home office to support the development and execution of quarterly marketing and advertising initiatives. Promotes and reinforces a positive, accountable, and performance-focused culture across the region. Supports Executive Directors in the recruitment, selection, onboarding, and retention of high-performing Community Relations Directors. Provides hands‑on support and on‑site training to address operational challenges, enhance customer service, and strengthen sales execution. Expected Outcomes Under the leadership of the Regional Director of Sales and Marketing, Senior Care Associates (SCA) anticipates its assisted living communities will lead the industry in: Strong occupancy growth and sustained census development. Financial performance through revenue growth aligned with budget expectations. Effective sales execution and conversion outcomes across all communities. Consistent brand presence and a strong market reputation within each local community. Development of high-performing sales teams with strong retention and engagement. Sales Execution, Strategy, and Market Leadership Develops and maintains strong external referral networks, including relationships with hospital systems, home health agencies, and other key healthcare partners to drive consistent lead generation and census growth. Conducts regular field engagement, including weekly ride‑a‑longs with Community Relations Directors (CRDs) , to evaluate performance, strengthen relationships, and reinforce sales expectations. Leads and oversees completion of competitive market analysis at least every six (6) months , ensuring findings are utilized in strategic planning and prior to the annual budgeting process. Represents the organization through participation in advisory boards, senior advisory boards, committees, and community partnerships , while ensuring Executive Directors are actively introduced and engaged within their local markets. Sales Leadership and Administration Supports ED with recruitment of CRDs, develops, and retains high‑performing Community Relations Directors (CRDs), ensuring strong bench strength and succession planning. Conducts and oversees 90‑day performance evaluations and rankings of CRDs , holding team members accountable for measurable results. Maintains visibility into and accountability for weekly sales calendars , ensuring appropriate balance between external networking, internal follow‑up, and strategic initiatives. Sales Strategy and Revenue Optimization Develops and executes regional strategies related to room rates, promotional initiatives, and community events to drive occupancy and revenue growth. Ensures alignment between pricing strategy, market conditions, and financial performance expectations. Internal Sales Readiness and Training Drives a strong internal sales culture across all communities by ensuring consistent execution of: Reception training (first impressions and call handling) Tour training (conversion‑focused experiences) SELS follow‑up processes and accountability Provides coaching and hands‑on support to Executive Directors and CRDs to improve conversion outcomes and customer experience. Analytics and Performance Accountability Ensures CRM systems are current and accurately maintained on a weekly basis , reflecting real‑time lead activity and pipeline management. Oversees development and execution of monthly marketing plans for each community, ensuring alignment with occupancy and revenue goals. Utilizes data, reporting, and trend analysis to identify gaps, drive corrective action, and holds teams accountable for performance outcomes. Other Expectations The Regional Director of Sales and Marketing serves as a key sales leader for Morning Pointe and the broader communities supported by Senior Care Associates (SCA) . Professional appearance, conduct, communication, and leadership accountability are always required. As a contributor to SCA’s culture, this role is responsible for reinforcing sales discipline, supporting community leadership, and ensuring alignment with company expectations, policies, and regulatory standards. The Regional Director of Sales and Marketing is expected to hold Executive Directors and Community Relations Directors accountable for sales performance, customer experience, and adherence to established processes. Qualifications Education and Experience Bachelor’s degree in marketing, Public Relations, or a related field (or equivalent experience). Minimum of five (5) years of progressive sales and marketing experience within senior living or a related industry; regional experience preferred. Demonstrated knowledge of assisted living and memory care sales processes and market dynamics. Established relationships with professional referral sources preferred. Skills and Requirements Strong verbal and written communication skills. Proficiency in Microsoft Office applications, including Word, Excel, and email platforms. Ability and willingness to travel regularly, including occasional overnight travel, evenings, and weekends as needed. Professional presence with an energetic, engaging, and results‑oriented approach. Working knowledge of applicable laws, regulations, and guidelines related to assisted living and memory care. Proven ability to develop, implement, and evaluate strategic plans, goals, and performance metrics. Demonstrated success in relationship‑based selling and census development. Strong leadership capability with a track record of mentoring and developing high‑performing teams. Ability to evaluate, recommend, and oversee local marketing initiatives while ensuring brand consistency and quality standards. #J-18808-Ljbffr