Director of Product, Agentic Commerce

Role Description

As the Director of Product for Agentic Commerce, you will lead a team of product managers and partner closely with Engineering, ML, Design & Research, GTM, and Business Development to set the multi-year vision for agentic commerce at Instacart.

• Own the end-to-end product strategy and execution for our agentic commerce portfolio, leading a small but mighty PM team and a cross-functional group of approximately 25 builders across the company.
• Own the multi-year product vision, strategy, and roadmap for Agentic Commerce across Cart Assistant and third-party agent integrations; define clear success metrics and deliver measurable impact on conversion, AOV, retention, and customer satisfaction.
• Lead, develop, and grow a high-performing team of product managers; establish product operating rhythms, hiring plans, and career development frameworks that cultivate a healthy, high-trust team.
• Partner with Engineering, ML, and Design to ship high-quality AI features end to end, including experimentation frameworks, safety/guardrails, model selection and evaluation, latency/reliability, and privacy-by-design.
• Collaborate with Retail, Partnerships/BD, and GTM teams to commercialize agentic solutions, drive adoption with retailers, and shape co-development opportunities with industry-leading partners.
• Drive cross-organizational alignment with senior leaders; translate complex, technical concepts into clear narratives; make principled tradeoffs to prioritize the highest-leverage work in a fast-changing environment.
• Champion responsible AI practices, ensuring experiences are transparent, trustworthy, and inclusive while meeting regulatory and brand standards.

Qualifications

• 10+ years of product management experience, including 3+ years managing and developing product managers.
• Proven track record building successful consumer products at scale with deep expertise in e-commerce.
• Strong technical fluency with ML- and AI-driven products, including collaborating closely with engineering and ML partners on model- and platform-level decisions.
• Demonstrated success leading multi-quarter 0-to-1 initiatives and launching net-new products in complex enterprise, B2B2C, and/or marketplace environments.
• Excellent written and verbal communication skills; adept at simplifying complex topics for senior leaders and driving alignment across organizations.
• Evidence of hiring, developing, and retaining high-performing PMs; building inclusive, high-trust teams and product cultures.
• Experience defining and moving business outcomes using clear metrics; comfortable with experimentation and data analysis (partnering with Analytics/using SQL or comparable tools).
• Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Business, Data Science) or equivalent practical experience.

Requirements

• Hands-on experience building generative AI and/or conversational commerce products.
• Background in food or grocery technology and familiarity with retailer e-commerce ecosystems.
• Marketplace experience, particularly balancing the needs of consumers, shoppers, retailers, and brands.
• Experience building for both enterprise retail customers and end consumers (B2B2C), including co-developing and commercializing solutions with partners.
• Knowledge of LLM evaluation, prompt design, safety/guardrails, and responsible AI practices.

Benefits

• Highly market-competitive compensation and benefits in each location where our employees work.
• Remote work flexibility.
• New hire equity grant as well as annual refresh grants.