Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Manager, Product Marketing

Full-time

Mastercard

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary

Manager, Product Marketing

Role Overview
The Manager, Product Marketing & Platforms will drive the adoption of Mastercard's priority growth platforms by translating product capabilities into compelling go-to-market strategies and integrated marketing programs.
This role plays a critical role in connecting business priorities, customer needs, and consumer insights to deliver measurable growth outcomes. The Manager will lead the development and execution of marketing programs across key growth areas including Affluent, High Value Consumers, Cross-Border (XB), ESG, and other strategic Mastercard solutions.
Working closely with Product, Services, Customer Marketing, Brand, Communications, Sales, and agency partners, the role will transform product propositions into scalable, customer-relevant marketing programs that strengthen consumer engagement, drive usage, and accelerate business growth.
The ideal candidate combines strategic marketing expertise, strong analytical capabilities, partnership development experience, and hands-on execution excellence to operate effectively in a fast-paced and highly matrixed environment.

Key Objectives
• Drive adoption and usage of Mastercard's priority growth platforms and product solutions in Japan
• Translate product capabilities and business priorities into compelling consumer and customer marketing programs
• Develop scalable go-to-market frameworks that can be leveraged across issuers, partners, and Mastercard channels
• Deliver integrated marketing execution that drives measurable business outcomes and customer value
• Strengthen Mastercard's leadership position across High value programs (Affluent, XB), emerging growth opportunities, and ESG.

Key Responsibilities
1. Product Marketing & Go-to-Market Strategy
• Lead marketing strategy development for priority growth platforms, products, and solutions
• Translate complex product capabilities into compelling value propositions and customer-centric narratives
• Develop go-to-market plans that align business objectives, customer priorities, and consumer insights
• Partner with Product and Services teams to identify growth opportunities and commercialization strategies

2. Growth Platform Development
• Own marketing support for strategic growth areas including Affluent, High-Value Consumer, Cross-Border (XB), ESG, and other emerging business priorities
• Build scalable marketing frameworks that enable adoption across issuer and partner ecosystems
• Identify opportunities to leverage Mastercard assets, benefits, and partnerships to drive product engagement
• Continuously assess market trends, competitive activity, and consumer behavior to inform platform strategy

3. Integrated Marketing Execution
• Lead end-to-end development and execution of integrated marketing campaigns across owned, earned, and paid channels
• Develop customer-facing marketing toolkits, campaign frameworks, and activation plans
• Ensure alignment across Brand, Communications, Customer Marketing, Product, and agency partners
• Drive execution excellence while managing multiple high-priority initiatives simultaneously

4. Customer & Partner Engagement
• Partner with issuers and strategic stakeholders to bring product platforms to market effectively
• Support co-marketing opportunities that strengthen customer value propositions and business growth
• Build strong relationships across internal and external stakeholders to accelerate execution and adoption
• Act as a marketing advisor to help customers leverage Mastercard capabilities and platform assets

5. Analytics, Measurement & Optimization
• Use data, insights, and performance metrics to guide decision-making and optimize marketing investments
• Develop measurement frameworks to assess platform adoption, engagement, and business impact
• Translate performance insights into recommendations and future growth opportunities
• Support business case development, ROI analysis, and executive reporting

6. Stakeholder & Agency Management
• Collaborate across local, regional, and global teams to ensure alignment and scalability
• Manage agency partners through briefing, planning, execution, and performance evaluation
• Influence stakeholders without direct authority to drive cross-functional alignment and results
• Ensure strong governance, operational excellence, and consistent reporting across programs

What We're Looking For
• Minimum 10 years of experience in product marketing, growth marketing, strategic marketing, customer marketing, or related disciplines
• Proven track record of developing and executing successful go-to-market strategies and integrated marketing programs
• Strong strategic thinking with the ability to connect business priorities, consumer insights, and commercial outcomes
• Experience working across financial services, payments, technology, loyalty, premium consumer, travel, lifestyle, or related sectors preferred
• Strong analytical and data-driven mindset with ability to translate insights into actionable strategies
• Experience managing multiple concurrent projects and stakeholders in a fast-paced environment
• Demonstrated partnership development and stakeholder management experience across internal and external organizations
• Strong commercial acumen and understanding of how marketing supports customer acquisition, engagement, and usage growth
• Ability to operate independently while influencing across a highly matrixed organization
• Hands-on, execution-oriented approach with strong attention to detail and accountability for results
• Proven experience managing agency partners and external vendors
• Native Japanese and fluent English (written and spoken) are required

Success Profile
The successful candidate will be:
• A strategic marketer who can move seamlessly between long-term planning and flawless execution
• Commercially minded and able to connect marketing activities to measurable business outcomes
• Data fluent, comfortable using analytics and insights to shape recommendations and investment decisions
• Highly collaborative and able to influence diverse stakeholders across Product, Marketing, Services, Sales, and regional/global teams
• Comfortable navigating ambiguity while managing multiple priorities and delivering results at speed Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Vacancy posted 2 days ago
Similar jobs that could be interesting for youBased on the Manager, Product Marketing in Japan vacancy
  •  ...networks combine to deliver a unique set of products and services that help people, businesses...  ...greatest potential. Title and Summary Manager, Product Management (Commercial Payment)...  ..., partners and merchants to drives market adoption and ecosystem growth across a portfolio... 
    Suggested
    Full time
    Worldwide

    Mastercard

    Japan
    22 days ago
  •  ...can embrace this challenge, refresh the product at breakneck speed and promote PayPay with...  ...Role Overview As a Senior Product Manager, you will drive the vision, strategy, and...  ...to-end planning, scoping, and successful market launch of high-impact features aimed at monetization... 
    Suggested
    Full time
    Work at office
    Visa sponsorship
    Relocation package
    Flexible hours

    PayPay

    Japan
    18 days ago
  •  ...応)#### ベネフィット 社会保険(健康保険、厚生年金、雇用保険、労災保険) 企業型確定拠出年金制度 語学学習のサポート * Other Information: [PayPay Inside-Out (Corporate Blog) /JP]( [PayPay Inside-out (Corporate Blog) /ENG]( [PayPay Product Blog /JP]( [PayPay Product Blog /ENG]( [PIVOT動画:【PayPayが仕掛ける金融革命】](... 
    Suggested
    Full time

    PayPay

    Japan
    18 days ago
  •  ...Marketing Manager for Japan English follows Japanese ABOUT YOU(求める人物像) マーケティングマネージャーとして、計画立案力・組織力・実行力を活かし、日本市場における事業成長を収益性高く推進していただきま...  ...agency, public relations contracted agency, and trade show production companies.  Organize and plan public speaking opportunities... 
    Suggested
    Full time
    Local area

    Xsolla

    Japan
    18 days ago
  •  ...technology, and human expertise to elevate every customer interaction. Your role As Growth Marketing & Community Specialist (Fluent Japanese speaker), you lead and manage the full acquisition process for Evaluators in Japan. Your mandate is to design, test, and... 
    Suggested
    Full time
    Local area
    Worldwide

    Cxg

    Japan
    21 days ago
  •  ...looking for people who can embrace this challenge, refresh the product at breakneck speed and promote PayPay with professionalism and...  ...(KYC), customer information updates, inquiries, and risk management. Drive Delivery from Requirements to Launch ~ You will... 
    Full time
    Work at office
    Visa sponsorship
    Relocation package
    Flexible hours

    PayPay

    Japan
    5 days ago
  •  ...partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments...  ...greatest potential. Title and Summary Senior Digital Marketing Project Manager, Advisors & Consulting Services Senior Digital Marketing... 
    Full time
    Worldwide

    Mastercard

    Japan
    8 days ago
  •  ...networks combine to deliver a unique set of products and services that help people, businesses...  .... Title and Summary Product Innovation Manager: Product Strategist / Facilitator...  ...position our partners to take advantage of market catalysts including disruptive new technologies... 
    Full time
    Worldwide

    Mastercard

    Japan
    2 days ago
  •  ...This job requires Japanese language ability. JD is available in Japanese only. 本ポジションは英文JDの用意がありません。 Product Manager - Mercari Group (Internship) 募集対象:2026年10月、または2027年4月に新卒として入社可能な方 雇用形態:インターン インターンシップは国内からの参加を必須としておりますので、日本に滞在できる方のみご応募ください。 海外に在住の方には、Visa... 
    Remote job
    Internship

    Mercari, inc.

    Japan
    more than 2 months ago
  •  ...We are looking for a Business Development Manager who is strategically driven, relationship...  ...expand Xsolla's presence in the Japanese market, and serve as a trusted advisor to top-...  ...functionally with internal teams including Product, Legal, Finance, and Marketing to ensure... 
    Full time
    Local area
    Worldwide

    Xsolla

    Japan
    18 days ago
  •  ...staking provider with a TVL of over $10B and a market share exceeding 20% in restaking. We are...  ...Berachain, and others, along with yield products. From restaking, where we are the largest...  ...looking for Our Business Development Manager will contribute to building and managing... 
    Full time
    Contract work
    For contractors
    Remote work
    Overseas

    p2p.org

    Japan
    17 days ago
  •  ...Our clients include the world’s most admired luxury houses, and our solutions combine research, technology, and human expertise to elevate every customer interaction. Your role As Growth Marketing & Community Specialist (Fluent Japanese speaker), you lead and manag...
    Full time
    Worldwide

    Cxg

    Japan
    21 days ago
  •  ...Digital Marketing Manager|Job Description About You(求める人物像) 日本市場におけるデジタルマーケティング戦略の企画・実行をリードするポジションです。 Webサイト、SEO、コンテンツマーケティング、デジタル広告、メールマーケティング、マーケティングオートメーション、SNSなどのデジタルチャネルを活用し、ブランド認知の向上、リード獲得、顧客エンゲージメント、パイプライン創出につなげていきます。 また、他チームと連携し、日本市場のビジネス目標に合わせた統合的なデジタルマーケ... 
    Full time
    Local area

    Xsolla

    Japan
    4 days ago
  •  ...this?" This is the person who turns a complex, often unsexy product into a story people understand, a campaign people remember, and...  ...Why This Role Matters for Grvt Grvt isn't trying to out-market the incumbents by playing their game. We're a challenger brand,... 
    Full time

    GRVT

    Japan
    13 days ago
  •  ...Why you should join BoostDraft You can enjoy the whole process of product market fit, and scale the business A lot of opportunities to learn from the founders / management, including leveraging our Japan experience and product development International environment... 
    Permanent employment
    Full time
    Work at office
    Remote work
    Relocation
    Trial period
    Flexible hours
    Weekend work

    BoostDraft

    Japan
    8 days ago
  •  ...ELEVENLABS ElevenLabs is an AI research and product company transforming how we interact...  ...- ElevenCreative empowers creators and marketers to generate and edit speech, music, image...  ..., helping shape the roadmap - Own and manage the ElevenMusic social accounts, from... 
    Full time
    Immediate start
    Remote work

    ElevenLabs

    Japan
    26 days ago
  •  ...networks combine to deliver a unique set of products and services that help people, businesses...  ...Specialist Sales. Accountable for the market revenue for products and services across...  ...to drive product penetration with managed accounts, both FI and non-FI customers, and... 
    Full time
    Worldwide

    Mastercard

    Japan
    a month ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Manager, Product Marketing. Be the first to apply!