Coordinator, Events - AMER (Smartwool & icebreaker)

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit or .

Events Coordinator, Smartwool & icebreaker

What will you do?

A day in the life of the Events Coordinator at icebreaker and Smartwool looks a little like this.

The Events Coordinator supports the Americas Commercial team and plays a critical role in planning and executing events that connect our sales teams, retail partners and brand stakeholders. This role will focus on supporting the planning and execution of sales meetings, trade shows and retailer events. Working closely with Sales, Marketing, Merchandising and external agency partners you will ensure events are delivered flawlessly, on budget, and aligned with brand objectives. This position reports to the Senior Coordinator, Strategic Partnerships & Events.

Let’s break down that day-in-the-life a bit more.

Sales Meeting

• Support the planning and execution of seasonal sales meeting from venue selection through to event completion

• Coordinate hotel contracts, rooming lists, catering, transportation, audiovisual requirements and meeting logistics

• Manage event timelines, checklists and project plans to ensure all milestones are completed on schedule

• Support agenda development and coordinate meeting materials, presentations, product displays and attendee communications

• Be present onsite during event set-up, execution and teardown to manage daily logistics and troubleshoot issues

Tradeshows & Brand Events

• Coordinate all tradeshow logistics including registration, booth services, shipping, inventory and vendor management

• Partner with Marketing, Sales and Merchandising to ensure booths and brand experiences are executed to a high standard

• Manage exhibitor deadlines, service orders and event budgets

• Coordinate travel and accommodations for attending team members

• Provide onsite support including booth operations, scheduling and retailer hospitality

• Support planning and facilitation of key brand and marketing events as required

Vendor and Budget Management

• Build and manage relationships with hotels, event venues, production companies, transportation providers and other vendors

• Track event budgets, invoices and purchase orders to ensure spending is accurate and within approved limits

• Identify opportunities to improve efficiency and reduce event costs while maintaining exceptional experiences

Operations and Communication

• Serve as a central point of coordination across cross-functional teams involved in event execution both internal and external

• Create and maintain detailed project timelines, attendee lists, and event status updates

• Capture learnings and recommendations following events to continuously improve future programs

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your +2 years of experience and professional achievements.

The foundation skills you will need in this position are:

• Demonstrated experience planning and executing meetings, conferences, trade shows, or customer events

• Exceptional organizational skills with the ability to manage multiple projects simultaneously

• Strong attention to detail and commitment to delivering a high-quality experience

• Excellent communication and relationship-building skills

• Ability to work effectively across cross-functional teams and external partners

• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Teams, and Outlook

• Ability to travel regularly throughout the year, including weekends and evenings as required by event schedules

• Ability to lift and move event materials and assist with event setup and teardown activities

There are also a few skills that are not required but preferred:

• Experience working with outdoor, apparel, or lifestyle brands

• Experience managing event budgets and vendor contracts

• Familiarity with trade show operations and exhibitor management systems

• Experience supporting sales organizations and customer-facing events

Now WE have a question for YOU.

Are you in?

Hiring Range :

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on aiapply.co . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.