Event Marketing Manager
Webex Events (formerly Socio)
Event Marketing Manager
The Cisco CXO Events team drives significant business impact for Cisco by creating the most engaging and innovative event experiences in the world for our customers, partners and employees. We are a team of strategists, event experience designers, marketers, and technologists working together to deliver award-winning experiences for our audiences.
We are looking for a strategic and collaborative Event Marketing Manager to join the CXO Events team to lead the planning and execution of Cisco's executive customer hosting programs across a portfolio of premier events and strategic partnerships. This role is responsible for creating exceptional customer experiences that advance business objectives while managing complex, high-touch programs involving executive stakeholders, customers, partners, and cross-functional teams.
The ideal candidate for this role combines strategic thinking with flawless execution and thrives in fast-paced, highly visible environments where attention to detail, relationship management and operational excellence are critical to success.
As an Event Marketing Manager, you will lead the strategy, development, and execution of premium executive customer engagement programs that strengthen relationships with key customers and support Cisco's brand, sponsorship, and business objectives. Responsibilities include:
- Lead the strategy, planning, and execution of executive customer engagement programs across Cisco's portfolio of premier events and strategic sponsorships.
- Design and deliver customer experiences that align with business priorities while maximizing sponsorship investments and executive engagement opportunities.
- Own the end-to-end attendee experience, including pre-event engagement through onsite delivery, executive hosting and post-event follow-up.
- Build strong relationships and partnerships across Sponsorship Marketing, Field Marketing, executive stakeholders, internal brand teams, partner agencies, and external vendors.
- Lead cross-functional teams to deliver integrated, high-impact customer experiences across multiple simultaneous programs.
- Drive operational planning and execution across hospitality environments, including branding, buildout, product integration, guest experience, and messaging.
- Partner with audience engagement and field marketing teams to support attendee strategy, customer targeting, and registration goals.
- Develop and manage executive stakeholder engagement strategies that support high-touch customer experiences throughout planning and execution.
- Evaluate program performance against business objectives, delivering post-event insights and executive recaps with recommendations for future optimization.
- Oversee program budgets, forecasting, financial management and reconciliation, including agency/vendor SOW management.
You have a passion for hospitality, premium experiences, and creating memorable moments that strengthen customer relationships.
You understand that exceptional executive customer experiences go beyond flawless logistics - you recognize how intentional engagement and hospitality strengthen long-term customer relationships and business outcomes.
You are a highly organized, self-motivated leader with strong strategic thinking and program management skills.
You are skilled at navigating complex stakeholder environments, building trusted partnerships while maintaining alignment with leadership priorities and business objectives.
You thrive in fast-paced, high-visibility environments and can effectively prioritize competing demands while remaining calm under pressure.
You are equally comfortable developing strategy and rolling up your sleeves to execute with excellence.
You are an exceptional communicator who provides clear direction, alignment, and transparency across teams and stakeholders.
You possess strong executive presence and are comfortable engaging with senior leadership and high-profile customers.
You value diverse perspectives, seek to understand differing viewpoints, and incorporate feedback to strengthen outcomes and decision-making.
You are proactive, solutions-oriented, and continuously look for opportunities to elevate programs, processes, and experiences.
Minimum Qualifications:
- 7+ years of agency and/or client-side experience developing and delivering premium, white-glove hospitality, and experiential marketing programs. Background within a B2B technology environment is strongly preferred.
- Demonstrated ability developing customer engagement strategies that align business objectives with executive customer experiences.
- 5+ years of experience managing executive stakeholders, high-profile customer engagements, and navigating complex, cross-functional organizations while operating comfortably in highly visible environments.
- Proven ability to think strategically, solve complex problems, and communicate recommendations that drive business outcomes.
- Demonstrated success managing multiple complex programs simultaneously, prioritizing competing demands, coordinating cross-functional teams, and delivering results in fast-paced, high-pressure environments.
- Excellent written, verbal, and interpersonal communication skills
- Proven success leading cross-functional teams and managing agencies, vendors, and external partners.
- Proficiency in managing program budgets, forecasting, agency statements of work (SOWs), and financial reconciliation.
- Ability to travel domestically and internationally for site visits, event planning and program execution.
- Proficiency with Microsoft Office Suite, including Outlook, PowerPoint, Word, and Excel.
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