Planning Director
Flywheel Digital
Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.
The Planning Director has a strong retail and shopper marketing background, whose knowledge and experience help identify what’s next for our clients to and through the purchase experience. They will have an analytic and curious mind with the interest and ability to work seamlessly across disparate consumer goods and services categories and understand the challenges and journeys for varied retail verticals.
Who You Are:
- 8 plus years of experience in marketing or marketing communications, ideally will be within an established Account Planning function.
- Commerce fundamentals Expert: Experience, command, and interest in how brands and retailers connect with people and culture in today’s world.
- 5 plus years of hands‑on experience working with primary, secondary and syndicated data
- CPG and IAT expert
- Ability to conceptualize an integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR, etc.).
- Ability to inspire creative process and solutions oriented.
- Ability to recognize and develop creative ideas.
- Excellent professional presentation skills, interpersonal skills, and collaborative.
- Organized and detail-oriented – must demonstrate attention to detail and ability to handle multiple projects.
- Team player who takes ownership of tasks and who seeks and accepts other responsibilities.
What You Will Do
- Make the creative product better and stronger with thoughtful briefings and thought leadership. Ensure creative delivers against requirements of brand and customer communications.
- Collaborate with creative and account leads to deliver work with excellence and identify growth opportunities. Collaborate with IAT to strongly represent commerce POV.
- Apply proprietary strategic models with leadership support.
- Support the VP Planning’s direction for key client projects and platforms, overseeing and providing focus for multi‑functional teams by effectively defining business problems they can collectively solve.
- Work to align retailer segments with brand segments – providing rich dimensions into human hearts, minds, and behaviors.
- Represent the voice of the shopper to all stakeholders to articulate commerce communication priorities.
- Support the creation of and write your own inspirational and well‑crafted creative briefs and present strategic story and support materials to both internal audiences of creatives, but also clients and outside partners.
Working at Flywheel
We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.
- We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others – team members go into hub offices three times a week.
- Competitive paid time off, including annual leave plus paid public holidays.
- Great learning and development opportunities.
- Benefits that help you live your best life.
- Parental leave and benefits.
- Volunteering opportunities.
- If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
- The hired candidate will be required to complete a background check.
Inclusive Workforce
Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E‑Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
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