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B2B Lifecycle Marketing Specialist

Virtual Vocations Inc

To drive demand and accelerate partner growth, the full-time remote B2B Lifecycle Marketing Senior Specialist will design and execute full-funnel marketing programs, improve conversion rates, and integrate event marketing strategies. Key responsibilities Design and execute scalable lifecycle programs to enhance MQL to closed-won conversion Develop segmented nurture programs and re-engagement campaigns to activate stalled leads Collaborate with cross-functional teams to operationalize event lead capture and maximize ROI Required qualifications 3-5+ years of experience in B2B lifecycle, CRM, or demand generation within a revenue-driven organization Strong knowledge of B2B funnel mechanics, pipeline metrics, and revenue attribution Hands-on experience with marketing automation platforms like Salesforce/Pardot, Marketo, or HubSpot Proven track record of improving conversion rates and accelerating pipeline velocity Strong analytical skills with familiarity in tools such as Google Analytics and Salesforce reporting

Vacancy posted 3 hours ago
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