Lifecycle Marketing Specialist [Remote]
Tractian
Remote
- Remote job
Marketing at TRACTIAN
Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.
What will you do
You will architect segment- and stage-specific programs that move industrial personas through the funnel using behavior and firmographic signals. You’ll implement automations, scoring, and personalization across email, in-app, and other channels, partnering closely with Sales, PMM, and Marketing to accelerate deals and drive acquisition. Your north star is business impact: higher SQL conversion, faster cycles, better win rates, and incremental revenue.
Responsibilities
- Map journeys and define hypotheses by ICP, segment, and buying stage; translate into nurture, sales acceleration, and acquisition programs.
- Build and manage automations (email, in-app, alerts/WhatsApp when applicable) using behavioral and firmographic triggers with dynamic personalization.
- Design and maintain lead scoring and MQL/SQL criteria with RevOps; streamline handoff to Sales to reduce leakage and lag.
- Create and iterate content by stage: problem framing, solution education, proof (case studies), ROI/TCO, objection handling.
- Instrument data flows between CRM, marketing automation, product usage, and intent to power segmentation and next-best-action.
- Establish lifecycle KPIs and run continuous experiments to improve conversion rates, time-to-SQL, pipeline velocity, win rate, and expansion revenue.
- Collaborate with CS on onboarding/adoption programs, health scoring inputs, and cross-sell/upsell plays.
- Own deliverability, consent/compliance, and governance (naming, UTMs, tagging, tracking).
Requirements
- 5+ years in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact.
- Proficiency with marketing automation platforms (HubSpot/Marketo/Braze, etc.) integrated with CRM (Salesforce/HubSpot).
- Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution.
- Proven ability to design and ship complex multi-branch flows and maintain them at quality and speed.
- Excellent cross-functional collaboration with Sales, PMM, RevOps, and CS.
- Bachelor’s in Engineering, Marketing, Data/Analytics, or related fields.
- Advanced English skills
Vacancy posted more than 2 months ago
Similar jobs that could be interesting for youBased on the Lifecycle Marketing Specialist [Remote] in Remote vacancy
- Role Description We are seeking a Lifecycle Marketing Specialist to drive activation, engagement, and retention programs across our platform. This role combines strategic thinking with hands-on execution. You will contribute to lifecycle strategy, design campaign approaches...SuggestedContract workRemote workVisa sponsorshipMonday to FridayShift work
Linda Werner & Associates
Remote3 days ago - Role Description UN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. This is a senior, client-facing role responsible for developing strategic retention marketing initiatives that increase...SuggestedFull timeRemote work
UN/COMMON
Remote2 days ago - Role Description OffSec is looking for a creative, data-driven Lifecycle & Email Marketing Specialist to own and scale our communication strategy. You will be the primary architect of the "OffSec experience" via email, building sophisticated multi-touch journeys that guide...SuggestedFull timeLocal area
Offsec Services
Remote2 days ago $70k - $100k
...best work and help millions of people, you’ve come to the right place. ABOUT THE RIGHT TEAM MEMBER We are looking for a Lifecycle Marketing Specialist to own and scale Kudoboard’s customer lifecycle marketing engine — with a strong emphasis on email marketing, marketing...SuggestedWork at officeRemote workWorldwide$70k - $75k
America's Test Kitchen is looking for a Lifecycle Marketing Specialist to lead the strategy and execution of email and push marketing programs that drive digital membership growth across America's Test Kitchen brands. This is a hands‑on role for a marketer who thinks in...SuggestedWork at officeRemote work2 days per week3 days per week- ...seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences . This role is... ...Continuously test messaging by segment, persona, and intent Lifecycle & Marketing Email (B2B + B2C) Build segmented audiences across lead,...Remote workFlexible hours
$35 - $40 per hour
...work PST hours **Must have Klaviyo and Attentive experience A leading outdoor apparel brand is seeking a detail-oriented Lifecycle Marketing Specialist to lead the discovery phase of a platform consolidation and lifecycle marketing rebuild. This role will focus on...Contract workPart timeRemote work$40 - $45 per hour
Lifecycle Marketing Specialist III Remote Summary We're looking for a Lifecycle Marketing Specialist to help drive activation, engagement, and retention programs across our platform. This role blends strategic thinking with hands‑on execution — you’ll contribute to lifecycle...Hourly payRemote work- ...resources At Sport Clips, we're passionate about creating championship experiences for our Clients. We're looking for a Specialist, Lifecycle & Loyalty Marketing to help strengthen customer relationships, increase retention, and drive loyalty through personalized, data-driven...Work from homeFlexible hours3 days per week
$65k - $75k
...reward? Overview The Customer Engagement Specialist (US) will be responsible for owning and... ...Engagement Manager (US) and VP of Marketing (US). Responsibilities Deliver timely... ...and manage customer journeys across key lifecycle stages including onboarding, retention,...Remote workFlexible hours- ...you’re looking to make an impact and grow with a team that values you, come join us! Job Description We are seeking a Lifecycle Marketing Specialist to build, scale, and optimize lifecycle programs for B2C audiences, with a focus on the Seen Credit Card brand by Snap...Remote jobTemporary workFlexible hours
- Sport Clips is seeking a Specialist in Lifecycle & Loyalty Marketing to enhance customer retention and drive loyalty through effective marketing strategies. This role involves executing campaigns across various channels and requires hands-on experience with Braze. The successful...Remote jobWork from homeFlexible hours
- Downtown Boulder Partnership is seeking a Lifecycle Marketing Specialist. This role will focus on mastering our email and SMS marketing strategies, managing creative projects, and optimizing customer engagement through effective flows. The successful candidate will have...Remote job
- SalaryGuide is seeking a detail-driven CRM Marketing Specialist based in Santa Monica, California. You will support resubscription and acquisition lifecycle programs by executing multi-channel campaigns across email, push, and SMS. The ideal candidate will have significant...Remote jobWork from home
- Mathys+Potestio / The Creative Party® is seeking a Growth Specialist to support lifecycle marketing programs. The role involves operational execution across email and SMS, requiring expertise in CRM operations and marketing automation, with a preference for candidates in...Remote jobHourly pay
- Role Description We are looking for a strategic and data-driven Lifecycle Marketing Strategist to own and evolve our end-to-end lifecycle marketing strategy. This role will focus on building scalable customer journeys that drive engagement, retention, customer satisfaction...Full timeCasual workRemote work
Winona
Remote2 days ago - ...Seeking a strategic and hands-on Lifecycle Marketing Contractor, this remote position will conduct a comprehensive review of lifecycle marketing programs, develop a prioritized optimization roadmap, and implement initiatives to enhance member engagement and retention,...For contractorsRemote work
Virtual Vocations Inc
United States3 days ago - ...Simera is hiring an Email Marketing Specialist in San Francisco, California to manage email marketing initiatives from campaign execution to performance optimization. The ideal candidate will have 3-5+ years of experience in email marketing, including automation and segmentation...Remote work
Simera
San Francisco, CA2 days ago $23.88 - $28.94 per hour
Lifecycle Marketing Coordinator Title: Lifecycle Marketing Coordinator Employee Status: Regular Full Time Work From Home Option: Hybrid - 2 Days/Week (40% Remote) FLSA Status: Non-Exempt Job Overview Performs tasks and oversees processes and project components for the...Full timeRemote workWork from home2 days per week- Caesars Entertainment is seeking an Email/Mobile Marketing Specialist in Las Vegas, NV. The role focuses on driving online room revenue and engaging customers through diverse marketing campaigns. You will execute email and mobile communications, working alongside design...
- The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range... ...on solution designs provided by marketing operations team specialists. Support pulling data and reporting on campaign...InternshipWork from homeFlexible hours3 days per week
- ...the strongest classified brands in the market. With a collective strength of 5 brands,... ...for their needs. As a CLM Executive/Specialist, you will be responsible for creating, shaping... ...-to-end marketing strategies and user lifecycle journey. In this role, you will:...
- ...largest cruise sellers. Job Title Digital Marketing Manager Reports To Director of... ...sells more cruises. Our experienced cruise specialists provide the highest level of personal service... ...flows including promotional triggers, lifecycle sequences, and re‑engagement campaigns....Full timeSeasonal workLocal areaRemote work
$130k - $160k
Grove Collaborative in Durham, NC is seeking a CRM Marketer to optimize lifecycle and trigger programs for our customers. Ideal candidates will have over 5 years in CRM marketing, strong experience with Braze, and the ability to analyze complex data to maximize marketing...Remote jobFlexible hours- Role Description As the Lifecycle Marketing Manager for the Mom & Baby Team, you will join a team of talented marketing professionals and play a pivotal role in shaping how our brand connects with hundreds of thousands of expectant and new parents each year through highly...Full timeRemote work
Aeroflow Career
Remote1 hour ago $91k - $146k
.... Our product automates the mindless tasks that creatives and marketers do every day to manage content, unlocking creativity through image... ...days/week in New York City. Responsibilities Build and Scale Lifecycle Infrastructure Own Air's email marketing system with...Work at officeWork from home3 days per weekNashville Public Radio
New York, NY1 day ago- Role Description The Director of Lifecycle Marketing owns the patient lifecycle end-to-end — from first inquiry through booking, attendance, treatment completion, and reactivation. Unlike traditional retention-focused roles, this position is about preventing dropoff and...Full timeShift work
Metro Vein Centers
Remote3 days ago - Role Description We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle...Full timeRemote workFlexible hours
Provenir Inc
Remote4 days ago - Role Description OpenLoop is looking for a Lifecycle Marketing Manager to build and lead our lifecycle marketing efforts across prospect, customer, and patient communications. In this role, you will develop personalized, high-impact lifecycle programs that support our self...Full timeFlexible hours
OpenLoop Health
Remote6 days ago $140k - $175k
Role Description The Lifecycle Marketing Manager will report to VP, Performance Marketing. As the Lifecycle Marketing Manager, you will: ~Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey...Full timeWork from homeHome officeShift workEarnest
Remote7 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lifecycle Marketing Specialist [Remote]. Be the first to apply!
Related searches
- marketing proposal specialist Remote
- field marketing coordinator Remote
- direct marketing specialist Remote
- marketing strategist Remote
- entry level marketing consultant Remote
- hospice marketer Remote
- field marketer Remote
- local marketing specialist Remote
- marketing specialist Remote
- marketing automation specialist Remote