Lifecycle Marketing & Email Production Specialist

Role Description

OffSec is looking for a creative, data-driven Lifecycle & Email Marketing Specialist to own and scale our communication strategy. You will be the primary architect of the "OffSec experience" via email, building sophisticated multi-touch journeys that guide both individual learners and enterprise B2B decision-makers.

Leveraging HubSpot as your primary engine, you will design, execute, and optimize the automated flows that turn prospects into students and students into lifelong brand advocates. You don't just "send emails"—you build logical, triggered systems that deliver the right message at the exact moment a learner needs to "Try Harder."

Duties and responsibilities

• Email Strategy & HubSpot Administration
  • End-to-End Campaign Management: Lead the strategy and execution for all email programs, including newsletters, promotional launches, and educational content.
  • Master of Logic: Design and manage automated, multi-touch customer journeys in HubSpot (Workflows) to drive adoption, retention, and conversion.
  • Editorial Ownership: Manage a robust global email calendar, deconflicting schedules across Marketing, Sales, and Product teams to ensure brand alignment.
  • Technical Excellence: Build and maintain eye-catching, responsive email templates using HTML/CSS in line with OffSec brand guidelines.
• B2B & B2C Journey Mapping
  • The Learner Path (B2C): Design behavioral-triggered flows (welcome series, reactivation, exam-prep tips) that support individual skill development and habit-forming learning.
  • The Enterprise Path (B2B): Develop sophisticated nurture tracks for CISOs and technical managers, focusing on ROI, organizational resilience, and team-wide capability building.
  • Lifecycle Optimization: Continuously map audience touchpoints to iterate on journey logic, ensuring the "hand-off" between marketing-led and sales-led communication is seamless.
• List Management & Advanced Segmentation
  • Database Health: Direct activities related to HubSpot contact management, ensuring lists are healthy, compliant, and continuously growing.
  • Behavioral Segmentation: Move beyond basic demographics to segment lists based on deep behavioral triggers: past engagement, lab activity, website interactions, and certification status.
  • Regulatory Governance: Ensure all communications strictly adhere to global privacy laws, including GDPR, CAN-SPAM, and CASL.
• Research, Testing & Optimization
  • Performance Dashboards: Create custom HubSpot reporting dashboards to analyze open rates, CTRs, and full-funnel conversion metrics.
  • Multivariate Testing: Formulate and execute A/B and multivariate testing plans for subject lines, CTAs, and content layout to identify high-performing assets.
  • Actionable Insights: Translate complex performance data into clear recommendations for the broader GTM team to improve pipeline influence and learner LTV.

Qualifications

• 3–5 years of experience developing and managing optimized email marketing campaigns, preferably in Cybersecurity, EdTech, or B2B SaaS.
• Deep, hands-on experience in HubSpot is mandatory.
• Strong proficiency in HTML and CSS for email design; experience with Salesforce integration is a plus.
• Proven ability to write compelling, technical copy that resonates with the cybersecurity community.
• Bachelor’s degree in Marketing, Communications, or a related field.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.