Lifecycle Marketing Strategist

Role Description

We are looking for a strategic and data-driven Lifecycle Marketing Strategist to own and evolve our end-to-end lifecycle marketing strategy. This role will focus on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.

Seniority Level: Mid-Senior Level

Key Responsibilities:

• Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
• Own and optimize channel strategy across email, SMS, chatbots, direct mailers, and in-app push notifications
• Define messaging framework and narrative strategy that guides channel copy
• Design and optimize end-to-end customer journeys and key touchpoints
• Build segmentation frameworks and personalization strategies using behavioral and predictive insights
• Establish a testing roadmap and experimentation strategy to improve performance
• Define KPIs, analyze trends, and translate data into actionable insights
• Design lifecycle automation architecture to support scalability and efficiency
• Partner with Product, Data, and Growth teams to align lifecycle efforts with business goals
• Review and assess department tools to determine best fit
• Own LCM competitor and industry research
• Manage end-to-end ownership of the customer lifecycle strategy and overall journey design

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategy
• Proven experience building and managing end-to-end customer journeys across onboarding, engagement, retention, and winback
• Hands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail
• Strong experience with segmentation, personalization, customer journey automation, A/B testing, and performance optimization
• Strong analytical skills with the ability to interpret customer data, identify trends, and translate insights into actionable recommendations
• Experience working with CRM and lifecycle marketing platforms such as Iterable, Intercom, MixPanel or similar tools
• Strong project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced environment
• Strong proactive communication skills with demonstrated ability to keep cross-functional stakeholders informed through timely, clear async updates
• Must have a personal computer and reliable high-speed internet for daily remote operations

Benefits

• Remote-first, work wherever you choose
• Unlimited paid time off
• Paid non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Referral bonuses
• Financial support for online courses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.