Marketing Lifecycle Manager

Role Description

We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.

You will own the marketing automation ecosystem, leveraging Salesforce/Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.

Responsibilities

• Lifecycle Strategy and Campaign Development
  • Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion.
  • Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities.
  • Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes.
• Email Marketing and Marketing Automation
  • Own the strategy, execution, and optimisation of email marketing programs across the full funnel.
  • Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals.
  • Develop personalised, behaviour-driven communications to increase engagement and conversion quality.
  • Ensure best practices in deliverability, compliance, and performance optimisation.
• Segmentation, Personalization and Audience Analytics
  • Define and maintain advanced segmentation frameworks across the database.
  • Leverage behavioural, firmographic, and engagement data to:
    • Build highly targeted audiences.
    • Deliver personalised campaign experiences.
    • Analyse user behaviour across touchpoints to identify:
      • Engagement patterns.
      • Drop-off points.
      • Opportunities for optimisation.
• Performance Measurement and Reporting
  • Own campaign performance tracking and reporting within Salesforce/Pardot.
  • Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion.
  • Provide actionable insights to optimise campaigns and inform broader growth strategies.
• Experimentation and Optimization
  • Lead a structured A/B testing programme across:
    • Email content, subject lines, and formats.
    • Journey structures and timing.
    • Audience segmentation strategies.
    • Website LPs for paid and organic traffic.
  • Apply a test-and-learn approach to continuously improve performance and drive compounding growth.
• Cross-channel Collaboration
  • Work closely with:
    • Paid Media Manager to align acquisition and nurture strategies.
    • UI Designer and Website Manager to optimise conversion paths and content journeys.
    • Field Marketing to localise and adapt campaigns to regional needs.
    • Sales teams to align on lead quality, engagement, and pipeline progression.
  • Ensure lifecycle programs are fully integrated into the content marketing calendar.
  • Work with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience.

Qualifications

• 10+ years of experience in email marketing and lifecycle marketing, ideally in B2B environments.
• Proven expertise in Salesforce and Pardot, including:
  • Campaign setup and automation workflows.
  • Advanced reporting and performance analysis.
• Strong experience in audience segmentation and personalised campaign execution.
• Demonstrated ability to design and manage complex, multi-touch nurture journeys.
• Proven experience with A/B testing and continuous optimisation frameworks.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Focus on revenue impact.
• Experience working across multiple digital channels within integrated campaigns.

Desirable Skills and Experience

• Background in B2B enterprise SaaS, fintech, or similarly complex industries.
• Experience managing long sales cycles with multiple stakeholders and decision-makers.
• Familiarity with account-based marketing (ABM) strategies.
• Experience working across international markets and multi-language campaigns.
• Understanding of multi-touch attribution and revenue-focused marketing metrics.

Benefits

• Comprehensive health and wellness plans.
• Paid time off and company holidays.
• Flexible and remote-friendly opportunities.
• Maternity/paternity leave.

Company Description

At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.