Sr. Lifecycle Marketing Manager

Role Description

The Sr. Manager, Lifecycle & Engagement serves as a critical client growth partner for Nymbus Labs. This is a strategic, hands-on lifecycle position dedicated to owning the full post-acquisition member lifecycle—onboarding, activation, engagement, cross-sell, and retention—for our Nymbus Labs clients. This is a player-coach role: you will both architect the strategic frameworks that drive member lifetime value and personally execute campaigns, automations, and programs across the portfolio. You bring deep fluency in martech and CRM data models to hold technical partners accountable where they exist, and to build and run programs directly where they don't. You serve as the subject matter expert who translates complex banking product capabilities into clear, high-impact marketing narratives that move members through the lifecycle.

Objectives of Role

• Own the overall strategy to increase the lifetime value of account holders
• Simplify and translate complex technical/banking product capabilities into high-impact marketing stories that accelerate the sales cycle
• Increase funding rates for new account holders
• Increase deposit and loan volumes of account holders
• Increase product utilization of account holders
• Nurture, engage, and educate account holders to increase retention rates

Essential Job Functions/Responsibilities

• Lifecycle Strategy & Journey Design
  • Own the post-acquisition member lifecycle strategy across onboarding, activation, engagement, cross-sell, and retention—designing the journey framework, trigger logic, and success metrics for each stage
  • Design and manage 30/60/90-day onboarding programs that drive account funding, first-product activation, and early engagement habits for new members
  • Build and optimize cross-sell and upsell programs that progress members up the product ladder—from core account to deposits, loans, and ancillary products
  • Develop retention and win-back programs using behavioral signals and churn risk indicators to intervene before member attrition occurs
  • Own the member segmentation framework—behavioral, product-usage, and lifecycle-stage-based—that underpins all downstream programs and personalization strategies
• Campaign Execution & Marketing Automation
  • Own the strategy and hands-on execution of email, push, and SMS marketing programs across multiple client brands, including ad-hoc communications, advanced marketing automation, and nurture campaigns
  • Build, test, and optimize automated lifecycle journeys directly within marketing automation platforms
  • Set quality standards and ensure consistency across all client programs; document SOPs and playbooks that scale best practices across the portfolio
• Analytics, Measurement & Optimization
  • Partner with marketing leadership to design and own client reporting frameworks that deliver actionable insights and clearly communicate performance against strategic objectives
  • Synthesize cross-channel performance data, surfacing trends, diagnosing root causes, and driving data-informed optimization decisions with urgency and precision
  • Define measurement frameworks and govern campaign tracking infrastructure—including UTM standards, website tagging strategies, and analytics configuration—to ensure governance and data integrity across all client programs
• Growth & Innovation
  • Proactively scout and champion new lifecycle marketing opportunities across the client portfolio, leading cross-functional collaboration to develop, prioritize, and activate initiatives that deliver measurable business impact
  • Champion AI-driven marketing innovation, integrating predictive analytics and machine learning into lifecycle strategy and campaign execution

Qualifications

• Deep command of martech/CRM data models (e.g., Salesforce, Adobe, etc.); ability to interpret data and hold technical partners accountable for setup, without requiring day-to-day platform manual labor.
• Proven background in driving outcomes for complex, multi-client or multi-brand environments.
• Proven track record designing and executing post-acquisition lifecycle programs that measurably improved activation, engagement, cross-sell, and retention rates
• Proven ability to operate in a fast-paced environment, with experience managing cross-functional workflows and competing client priorities simultaneously
• Experience operating as a player-coach—capable of owning strategy while personally building and executing programs, particularly in lean or fast-scaling environments
• Strong command of member segmentation, behavioral targeting, and lifecycle-stage-based personalization across digital channels
• Operational mindset with experience scaling teams via SOPs, documentation, and Agile/Jira governance.
• Passionate about the financial industry, marketing, innovation, and technology
• Minimum of 7 years of progressive experience in digital marketing, with demonstrated expertise in finance and e-commerce; prior experience leading or mentoring a team preferred
• Exceptional communication, organizational, and program management skills, with experience managing competing priorities across multiple clients and stakeholders simultaneously
• Highly autonomous operator who leads with initiative, sets direction without waiting for instruction, and instills that same drive in the people around them