Senior Email and Lifecycle Marketing Manager

Role Description

As the Senior Email and Lifecycle Marketing Manager, you’ll serve as the strategic owner of email and lifecycle marketing across the Demand organization. This role is responsible for defining, orchestrating, and optimizing email-driven lifecycle programs that increase conversion, accelerate pipeline, and improve overall campaign performance.

Sitting within the Integrated Campaigns team, this role partners closely with Campaign Managers, Marketing Operations, Digital, Field, and Sales stakeholders to translate campaign strategy into high-performing lifecycle journeys.

Why This Role Matters:

• Email is Alteryx’s highest-scale owned channel and a critical lever for demand capture and acceleration.
• This role ensures email is not treated as a tactical execution channel, but as a measurable pipeline driver.
• By establishing lifecycle strategy, segmentation rigor, experimentation discipline, and performance accountability, you’ll increase funnel velocity, reduce lead leakage, and improve ROI across integrated campaigns.

Responsibilities:

• Own the strategy and performance of email and lifecycle marketing programs across integrated campaigns, with accountability to pipeline impact.
• Design and optimize lifecycle journeys across acquisition, nurture, acceleration, and post-engagement stages aligned to campaign architecture.
• Partner with Campaign Managers to translate buyer-problem-led campaign strategy into segmented, behavior-driven email journeys.
• Define audience segmentation strategies leveraging behavioral, firmographic, and intent signals to improve relevance and conversion.
• Establish clear performance KPIs tied to pipeline impact, including conversion rates, velocity, and email-influenced opportunity creation.
• Lead structured experimentation across subject lines, messaging, cadence, personalization, and journey design, with documented hypotheses and measurable outcomes.
• Collaborate with Marketing Operations to ensure Marketo and CRM architecture supports scalable lifecycle automation, scoring alignment, and reporting accuracy.
• Monitor lifecycle performance to identify bottlenecks, stalled QLs, or stage progression gaps, and recommend optimization actions.
• Align email sequencing with Paid, Events, Content, and Field activation to ensure cohesive orchestration.
• Surface cross-campaign lifecycle insights to inform future campaign planning and improve demand efficiency across the organization.

Qualifications

• 6+ years of experience in B2B email marketing, lifecycle marketing, or demand generation within a SaaS or enterprise technology organization.
• Demonstrated experience owning email strategy tied to pipeline or revenue outcomes, not just engagement metrics.
• Strong expertise in marketing automation platforms such as Marketo, including segmentation, journey design, testing, and reporting.
• Experience working cross-functionally with Campaign, Digital, Marketing Operations, and Sales teams in a global environment.
• Proven analytical capability with the ability to translate performance data into optimization strategy.
• Experience designing and executing structured A/B and multivariate testing programs.
• Strong stakeholder management skills and ability to influence without direct authority.

Preferred Qualifications

• Experience with intent data platforms such as 6Sense.
• Experience aligning lifecycle marketing to integrated campaign frameworks.
• Familiarity with CRM systems such as Salesforce and reporting tools such as Tableau.
• Experience in enterprise B2B SaaS marketing.

Benefits

• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses.
• An annual $200 home office reimbursement.
• Medical, dental, and vision coverage.
• 401(k) with company match.
• Paid parental leave, caregiver leave, and flexible time off.
• Mental health support and wellness reimbursement.
• Career development and education assistance.

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.

The base salary range for this role in the United States is $103,000 - $133,850. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.

Company Description

At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply.

As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.