Senior Email Marketing Manager

Role Description

We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns. The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.

• Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
• Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.
• Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.
• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
• Work with copywriters and designers to create compelling email content.
• Writing engaging ad copy for email campaigns when copywriting resources are not available.
• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
• Knowledge about email compliance (CAN-SPAM, GDPR, CASL).
• SQL experience is a plus.
• Knowledge of velocity scripting and custom objects is a plus.
• Braze experience is preferred.

Qualifications

• 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand.
• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective.
• Experience using Canva.
• Experience with Excel/Google Sheets and Big Query.
• Brings a vivid sense of curiosity and creativity that helps drive projects forward.
• Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data.
• An excellent communicator - both verbally, in writing and visually.
• A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions.
• Has the interpersonal and communication skills to successfully manage stakeholders.
• Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets.
• You are an expert project manager and never miss a detail.
• Interested in joining a high-performing team with a supportive and inclusive culture.
• Has demonstrated capacity to initiate and drive growth strategies and innovation.
• Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.

Requirements

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset.
• List out 8 other requirements in bullet format.

Benefits

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.