Lifecycle Marketing Manager

Role Description

We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual contributor role is critical in optimizing the customer experience funnel, improving retention, and delivering personalized lifecycle communications at scale.

The ideal candidate has experience building data-driven lifecycle strategies, partnering cross-functionally across Product and Engineering, and executing high-performing campaigns within fast-paced, high-growth environments.

What you’ll do:

• Lifecycle Strategy & Campaign Execution: Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey.
• Segmentation & Personalization: Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms.
• Custom Branded Solutions Ecosystem Management: Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys.
• User Journey Optimization: Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams.
• Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance.
• Customer Insights & Feedback: Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements.
• Cross-Functional Collaboration: Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.

Qualifications

• 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment.
• Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration.
• Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.
• Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders.
• Experience in financial services or fintech preferred.
• Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth.
• Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance.

Requirements

• The salary range for this role is $105-115k.
• This position is classified as REMOTE within the United States of America.
• Must be currently authorized to work in the USA without sponsorship or transfer.
• No third-parties, please.

Benefits

• Market-leading medical, dental, and vision insurance
• Stock options
• Free Premium-Tier Origin Financial Wellness subscription
• Monthly home-office stipend
• 401k (TransAmerica)
• 12-weeks paid parental leave for birthing and non-birthing parents
• Flexible time off + sick and safe time
• 11 paid company holidays
• View email address on remotive.com Same Day Pay Option