Lifecycle Marketing Manager

Role Description

Unrivaled Sports is building the nation’s most exciting, community-driven youth sports brand—and we’re looking for a full-time Lifecycle Marketing Manager to join our team. You’ll be the architect of our customer ecosystems, transforming data, product offerings, and brand vision into high-performing automated flows and high-impact campaigns. This is a highly cross-functional role. You will sit at the intersection of our Data, Product/Programming, and Marketing teams to ensure every customer touchpoint is contextual, valuable, and drives long-term loyalty.

• Strategy Development: Own the end-to-end customer journey. Identify key milestones for user engagement, optimize lifecycles, build effective segmentation, and lead automation.
• Campaign Execution: Build, test, and deploy automated sequences and pulse campaigns to support customer engagement and drive long-term retention.
• Scalable Operations Expert: Be a functional leader by creating templates, documentation, and self-service tools that empower teams to execute high-velocity campaigns independently while staying within the guardrails of our technical infrastructure and brand standards.
• Sales Collaboration: Collaborate with sales and customer success to refine lead-nurture strategies and sales handoff workflows.
• Technology Infrastructure: Research and drive technology infrastructure decision-making creating scalable solutions across the business (email, CRM, SMS, etc.).
• Industry Leadership: Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and new engagement channels.
• Channel Compliance: Ensure all communications comply with CAN-SPAM, CASL, and GDPR regulations, maintaining industry standards for deliverability and best practices.

Qualifications

• Minimum of 4 years of experience in email & lifecycle marketing experience.
• Experience building, executing and scaling cross-functional programs and campaigns from concept to completion.
• Knowledge of email best practices including subject lines, messaging, list management, deliverability, and CAN-SPAM/CASL/GDPR laws. Familiarity with Salesforce.
• Proficiency in creating detailed reports, analyzing metrics, and translating complex data into actionable insights.
• Ability to manage projects independently and work in fast-paced environment.
• Strategic thinker with a creative mindset and passion for delivering exceptional customer experiences.

Benefits

• Full-time role with competitive compensation and total rewards package including health benefits.
• 401k with matching.
• PTO and 18 days of company holidays.
• Remote work opportunity.

Company Description

Unrivaled Sports values diversity: we are an equal opportunity employer.