Technical Marketing Manager

Technical Marketing Manager

The Technical Marketing Manager at Minit Charger is the technical evangelist responsible for translating the complex features and benefits of our fast-charging hardware and AssetPro 360 cloud platform into compelling, educational content for our technical and operational audiences (e.g., Fleet Managers, Maintenance Engineers, Logistics Directors). This role requires a strong understanding of power electronics, battery technology, industrial IoT, and the ability to articulate our competitive advantages to drive product adoption in high-stakes environments like airports and distribution centers.

Key Responsibilities:

• Create In-Depth Technical Content: Author and manage high-value technical collateral, including white papers on opportunity charging physics, application notes, competitive benchmarks, technical specifications, and detailed integration guides for the AssetPro 360 API.
• Case Studies: Work with the Sales and Customer Success teams to develop technical case studies showcasing ROI derived from Minit Charger's patented technology, emphasizing reduced costs, increased uptime, and battery health optimization.
• Webinars and Demonstrations: Develop and deliver technical webinars and product demonstrations that clearly explain the architecture of our charging systems (e.g., ALTUS II) and the functionality of our asset management software.

• Technical Positioning: Define and refine technical product positioning that highlights the differentiators of Minit Charger's solutions, such as the efficiency of Wide-Bandgap (WBG) power electronics and the data-driven insights from AssetPro 360.
• Competitive Intelligence: Conduct deep-dive technical analysis of competitor fast-charging systems and fleet management tools, providing the Sales and Product teams with clear, defensible counter-messaging and technical talking points.

• Sales Training: Build and deliver in-depth technical training modules for the sales and channel partner teams, focusing on the technical advantages of opportunity charging over traditional battery swapping.
• Tools for the Field: Develop technical pitch decks, configuration guides, and comparison matrices that help the Sales Engineering team scope and propose solutions tailored to specific fleet sizes and operational needs (e.g., 24/7 warehouse vs. airport GSE).

Required Qualifications:

Bachelor's degree in Electrical Engineering, Computer Science, or a related technical discipline.

• 3+ years in a technical role such as Technical Marketing, Product Marketing, or Sales Engineering for a hardware or software company.
• Direct experience with EV charging infrastructure, power electronics, battery systems, or industrial IoT/telematics is highly preferred.
• Proven track record of creating high-quality, long-form technical content (articles, white papers, tutorials).

Strong foundational knowledge of DC power, battery chemistries (Lead-Acid, Lithium-ion), and charging topologies.

• Familiarity with IoT concepts including data ingestion, cloud platforms (AWS/Azure), and industrial communication protocols (e.g., OCPP, CAN Bus).

Desired Skills and Competencies:

• Experience in the Onroad EV Charging, Material Handling (Forklifts) and/or Airport Ground Support Equipment (GSE) industries.
• Working knowledge of CRM and Marketing Automation tools for tracking content effectiveness.
• Exceptional presentation and public speaking skills, capable of presenting complex technical information to C-level executives and maintenance crews alike.