Social Media Manager

Social Media Manager

Founded on love and respect, our company has deep and thriving roots in the industry. At Buddha Jewelry, we are driven by a powerful purpose: to bring light, beauty, and joy into everything we do. We are more than a team—we are a passionate force for good. With positivity, respect, and kindness as our foundation, we cherish every opportunity to serve our clients and help them succeed. Committed to a culture of excellence, we stay proactive and solution-oriented, with an ownership mindset. We create impact through bold action and a relentless commitment to solutions. We value kindness and optimism and balance our hustle with a lot of fun!

We are seeking an experienced, strategic, and highly creative Social Media Manager to join our hybrid team in Seattle, WA.

In this role, you will own Buddha Jewelry's social media strategy and execution—from developing platform-specific content and building engaged communities to analyzing performance and identifying opportunities for growth. You'll oversee our current channels, including Instagram, TikTok, Facebook, and Pinterest, while developing long-term strategies for YouTube, Reddit, and emerging platforms.

This role requires a balance of strategy, creativity, and execution. You'll create compelling content, collaborate across departments, engage with our community seven days a week, and continuously evolve our social presence to strengthen brand awareness, deepen customer relationships, and support business growth.

MUST HAVES

• 5+ years of professional social media marketing experience
• Proven experience growing consumer-facing social media accounts
• Strong photography, videography, and content creation skills
• Willingness to travel up to 2 weeks per month for trade shows, events, content creation, and client visits.
• Exceptional written and verbal communication skills
• Strong analytical mindset with the ability to turn insights into strategy
• Genuine commitment to equity, inclusion, and compassion

WHAT YOU'LL OWN

Social Strategy

• Develop and execute a comprehensive multi-platform social media strategy
• Establish quarterly and annual growth goals across all social channels
• Build channel-specific strategies rather than reposting identical content everywhere
• Identify opportunities on emerging platforms before competitors
• Develop Tik Tok, YouTube and Reddit strategies from the ground up
• Continuously evaluate platform changes, trends, and algorithm updates
• Own constant improvement and implementation of new strategies across all platforms

Content Creation

• Produce engaging photo, video, and written content that reflects our luxury brand
• Capture content in studio, at events, trade shows, client visits, and behind the scenes
• Edit high-quality Reels, TikToks, Shorts, Stories, and long-form video
• Create educational, inspirational, product-focused, lifestyle, and founder-driven content
• Write compelling captions and storytelling that reflects our voice
• Develop content calendars aligned with launches, campaigns, holidays, and company initiatives

Community & Brand Growth

• Manage and grow our online communities
• Engage authentically through comments, DMs, mentions, and conversations
• Identify creators, collaborators, influencers, and brand ambassadors who align with the Buddha Jewelry brand, the piercing industry, and our shared core values
• Build relationships with professional piercers and industry leaders
• Monitor conversations surrounding our brand and industry

Analytics & Optimization

• Measure channel performance and provide actionable insights
• Track engagement, audience growth, reach, traffic, conversions, and ROI
• Present monthly reporting and recommendations
• Test new content formats and optimize based on results
• Use data to inform future strategy

Campaign Leadership

• Lead social strategy for product launches, events, campaigns, partnerships, and brand initiatives
• Coordinate with Marketing, Sales, Creative, and Leadership
• Ensure campaigns launch on schedule and achieve measurable objectives
• Support paid social initiatives with organic content strategy

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute a comprehensive social media strategy aligned with company goals.
• Own and manage all brand social media channels, including Instagram, TikTok, Facebook, Pinterest, while building strategies for YouTube, Reddit, and emerging platforms.
• Create, capture, edit, and publish high-quality photo, video, and written content tailored to each platform.
• Plan and manage a strategic content calendar supporting launches, campaigns, events, and brand initiatives.
• Serve as the daily voice of Buddha Jewelry by actively engaging with our community through comments, direct messages, mentions, reviews, and conversations across all social platforms, including weekends.
• Monitor trends, platform updates, and cultural moments to identify opportunities for timely and relevant content.
• Analyze channel performance, audience insights, and campaign results, providing recommendations to improve growth and engagement.
• Manage influencer, creator, and client collaborations from outreach through campaign execution.
• Collaborate with stakeholders to execute integrated marketing campaigns.
• Support paid social initiatives through strategic organic content and performance insights.
• Maintain a consistent and elevated brand voice across all platforms.
• Model company values in every interaction, communication, and decision.

QUALIFICATIONS, SKILLS, AND ABILITIES

• 5+ years of social media marketing experience, preferably in luxury, jewelry, fashion, beauty, lifestyle, or consumer brands.
• Demonstrated success developing and executing social media strategies that drive measurable growth.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, YouTube, Reddit, and emerging social platforms.
• Excellent photography, videography, and short-form video editing skills.
• Experience using Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Experience using social media management and analytics platforms such as Sprout Social, HubSpot, or similar.
• Exceptional copywriting, storytelling, and communication skills.
• Strong project management, organization, and time management skills.
• Ability to balance creative thinking with data-driven decision making.
• Comfortable receiving feedback, adapting quickly, and working collaboratively in a fast-paced environment.
• Willingness to travel up to 2 weeks per month for trade shows, events, content creation, and client visits.
• Flexible schedule averaging 40-45 hours per week, with availability to support social media engagement during evenings, weekends, holidays, and key business events as needed.
• Passing a background check is required.

LOCATION: Hybrid - SALARY RANGE: $30-$36/hr

BENEFITS Employee Benefits at Buddha Jewelry include: health, vision, life, and dental insurance, a SIMPLE retirement savings plan, commuter benefits, a significant employee discount, 7 paid holidays per year and more!

We encourage applications from people of color, women, those with disabilities, LGBTQIA individuals, immigrants, and anyone else who has faced discrimination or oppression as a result of their identities. Studies have shown that folks of historically marginalized groups will often only apply to a job if they meet or exceed the listed qualifications. If you believe that you could be a good fit for our company, but don't quite fulfill every requirement, please do still apply, we would love to hear from you!

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Able to remain stationary 75% or more of the time.

Able to move about inside the office to access necessary office equipment and resources.

Able to operate a computer and other office equipment, such as a scanner, copy machine, and printer.

Constantly access, handle, and use non-electronic resources, including products of a very small size.