Omnichannel Strategy Director - VP

Agency: Omnicom Health Medical Communications

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

VP, Experience Strategy (Omnichannel)
Omnicom Health Medical Communications is seeking a Vice President of Experience Strategy (Omnichannel) to lead the development of integrated omnichannel strategies that connect insights, content, and channels to drive meaningful engagement across HCP, patient and stakeholder audiences.
This is a high-profile, client-facing role in which you will translate complex brand challenges into actionable, data-driven experience strategies while leading cross-functional teams to bring them to life. The role will work across both Commercial and Medical Affairs businesses, helping clients evolve their engagement models through omnichannel strategy, customer experience design, data-driven insights, and AI-enabled ways of working.
What You Do:
Lead with audience insights, translating behaviors, needs, beliefs, and engagement data into clear omnichannel strategies
Partner with Medical, Brand, Commercial, and Client Services teams to define differentiated engagement approaches rooted in scientific evidence, customer needs, and business objectives
Design connected customer journeys and engagement ecosystems, ensuring relevance across HCP, patient, field force, CRM, digital, congress, and peer-to-peer touchpoints
Orchestrate omnichannel activation across CRM, digital, media, field, events, websites, email, and emerging engagement channels to create seamless customer experiences
Translate analytics, engagement metrics, and customer data into actionable insights and strategic recommendations for clients
Serve as a strategic advisor to clients, facilitating workshops, presenting recommendations, and helping shape future engagement models
Partner with analytics, data, and technology teams to measure performance, identify optimization opportunities, and continuously refine customer experiences
Support business growth through active participation in new business opportunities, including RFI/RFP responses, pitch development, capabilities presentations, and client workshops
Collaborate with cross-functional teams to identify innovative solutions that enhance customer engagement and business outcomes
Champion the use of AI-enabled tools, insights, and workflow innovations to improve strategic planning, content engagement, and customer experience design
Stay informed on evolving trends across omnichannel engagement, AI, healthcare communications, CRM, and digital customer experience

What You’ll Bring
8+ years of experience in healthcare, pharmaceutical, medical communications, commercial marketing, or healthcare consulting environments. Significantagency experience strongly preferred
Deep expertise in omnichannel strategy, customer journey design, CRM, personalization, and customer engagement planning
Strong understanding of commercial pharmaceutical marketing and the unique dynamics between commercial, medical affairs, and medical communications functions
Experience supporting pharmaceutical brands across launch, growth, lifecycle management, and customer engagement initiatives
Demonstrated ability to interpret data and analytics and translate findings into meaningful business recommendations and engagement strategies
Strong track record of success supporting business development efforts, including RFI/RFP responses, strategic proposals, and client pitch presentations
Strong executive presence with the ability to engage and influence senior client stakeholders and significant experience working directly with clients including willingness to travel for client meetings, workshops, conferences, and business development activities as needed
Familiarity with AI-enabled platforms, generative AI tools, customer engagement technologies, and emerging applications of AI within healthcare communications and marketing
Confident abilities as a compelling storyteller with exceptional presentation, facilitation, and strategic thinking skills

Location
New York metropolitan area preferred, with the ability to travel regularly to client meetings, workshops, conferences, and business development engagements.
$212,500 - $255,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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