Director of Marketing - ABM Growth

Role Description

You know how to build pipeline in enterprise B2B and you have done it with a lean team, great content, and modern AI tooling. You can write the strategy and ship the campaign. This role is both.

This is Thematic's first dedicated US marketing leader, and it is a leadership role from day one. You will report to the CEO and initially manage a small team: a US-based events manager, a designer and website specialist, and a content writer. You will own pipeline generation globally, working closely with sales on account-based plays.

This is a growth role with the main focus on Account Based Marketing, and building pipeline. Everything else (content, events, website) exists to support that motion. It's a player-coach role. We need someone who can set the strategy and roll up their sleeves. You will be expected to use AI tools to move fast and coach your team to do the same.

The right person knows how to run disciplined account-based programs in the enterprise market, is comfortable owning pipeline targets, and is ready to build something from the ground up.

What You Will Own

• Pipeline generation
  • Design and run ABM programs targeting VP/Head of CX, Insights, and VoC at US enterprises with $1B+ in revenue.
  • Build personalized, account-based outreach sequences that complement and amplify the sales team, anchored in the content we create and the events we organize.
  • Own qualified pipeline targets, not just activity metrics.
• Content and GEO strategy
  • Define and own the content strategy, grounded in data and built to be measurable against pipeline using existing tools.
  • Make sure we produce assets that serve both the buyer journey (ABM) and Generative Engine Optimization, so Thematic surfaces when buyers ask AI systems about enterprise VoC or customer intelligence.
  • Ensure website copy leads with buyer outcomes and stays current as positioning evolves.

You will manage the events manager who owns the strategy and execution of the events. You will work closely with them on which audiences to target, how events connect to ABM plays, and what follow-up looks like.

Qualifications

• 5 to 10 years in B2B SaaS marketing, >3 years focused on enterprise pipeline generation.
• Demonstrated ABM experience: personalized plays, buying committee mapping.
• A content strategist who can brief and lead a writer, and write compellingly yourself.
• Eager to experiment with AI, comfortable with core AI tools (Claude Work) and excited to learn more.
• Deep understanding of GEO / content strategy that earns organic presence.
• Strong analytical instincts: you read pipeline data, test hypotheses, and adjust.
• Executive-quality presentation skills; you will present to the CEO and enterprise buyers.
• Strong grasp of the US enterprise buying landscape and how decisions actually get made.
• Experience managing a small team and coordinating across functions.
• Background in fast-growing, scaling orgs; comfortable with ambiguity and owning decisions.

Requirements

• Familiarity with the CX technology ecosystem, e.g. Medallia or Qualtrics.
• Created AI agents that automate repeatable processes and coached others on AI.
• Experience marketing to VoC, CX Operations, or Customer Insights buyers.
• Track record running LinkedIn campaigns with role-targeted content, not brand ads.
• Experience working with PR and media to build category presence.

Benefits

• Base salary of $130,000 depending on candidate location and experience, plus bonus and meaningful employee stock options.
• Fully remote, work from anywhere in the US.
• $250 per month toward a private or shared office space.
• Flexible working hours; we care about output, not hours.
• Work from anywhere in the world for 1 to 2 months per year.
• Annual team retreat (we have taken the whole team to Hawaii and New Zealand).
• Weekly Friday team sessions, part learning, part fun.
• A smart, low-ego team that moves fast and argues well.