Senior Paid Social Specialist

Employment Type: Partial-Year Contract
Contract Period: November–April
Primary Platforms: Meta and TikTok, with support across additional social platforms

We are seeking an experienced Senior Paid Social Specialist to support hands-on campaign execution, management, and optimization throughout a seasonal marketing cycle. Working closely with paid social leadership and the broader media team, this role will manage paid social campaigns across both Brand and Performance objectives , with a strong focus on accurate execution, creative management, campaign health, and real-time optimization.

The ideal candidate is an experienced paid social professional who is comfortable working directly within advertising platforms and translating media strategy into effective campaign execution. This role is ideal for someone who thrives in a fast-paced, high-volume environment , demonstrates exceptional attention to detail, and proactively identifies and resolves campaign issues.

Key Responsibilities

Campaign Execution amp; Management

• Execute paid social campaigns across Meta and TikTok , including campaign setup, trafficking, quality assurance, launches, and ongoing maintenance.
• Configure campaigns accurately based on approved media strategies, targeting requirements, budgets, creative specifications, and timelines.
• Manage campaign updates, creative changes, audience adjustments, and other in-platform execution requirements.
• Conduct thorough QA checks before and after launch to identify and resolve campaign issues.
• Ensure campaigns remain aligned with established objectives, timelines, and performance requirements.

Campaign Optimization amp; Performance

• Monitor campaign performance and proactively optimize against established KPIs.
• Manage budget pacing, frequency, bids, budgets, audiences, creative performance, and overall campaign health .
• Identify creative fatigue, delivery challenges, performance trends, and optimization opportunities.
• Make timely, data-driven adjustments to improve campaign efficiency and achieve Brand and Performance objectives.
• Develop and implement testing opportunities designed to improve campaign performance throughout the season.

Analytics amp; Insights

• Analyze paid social performance and translate campaign data into clear, actionable insights.
• Identify performance trends, opportunities, and potential challenges across campaigns and audiences.
• Provide optimization recommendations and testing strategies based on performance data.
• Support performance reporting and validate campaign data for accuracy and consistency.
• Partner with analytics and measurement teams to support reporting and performance evaluation.

Cross-Functional Collaboration

• Partner with paid social leadership, media teams, and other stakeholders to support seasonal campaign planning and execution.
• Collaborate with creative, analytics, data, and measurement teams to ensure effective campaign delivery.
• Support reporting validation, measurement processes, testing initiatives, and other seasonal media requirements.
• Communicate campaign status, performance insights, and potential issues clearly and proactively.
• Contribute to a collaborative environment focused on achieving shared marketing and business objectives.

Qualifications

• Significant hands-on experience managing paid social campaigns across multiple stages of the marketing funnel .
• Strong experience working directly within Meta and TikTok advertising platforms .
• Deep understanding of paid social campaign setup, trafficking, QA, creative management, audience targeting, budget pacing, and optimization.
• Strong analytical and data-literacy skills with the ability to translate campaign performance into actionable recommendations.
• Excellent attention to detail and ability to manage multiple campaigns and competing priorities.
• Ability to work effectively in a fast-paced, high-volume environment with tight deadlines.
• Proven experience collaborating with media, creative, analytics, data, and measurement teams .
• Familiarity with social media reporting, analytics, and measurement tools.
• Strong communication, organization, project management, and problem-solving skills.

Seasonal Workload

Pre-Season | November–December

40 hours per week | Full-time

During the pre-season period, responsibilities will focus on preparing campaigns for peak season, including:

• Campaign builds and setup.
• Campaign trafficking and quality assurance.
• Creative planning and organization.
• Testing strategy and setup.
• Audience and budget configuration.
• Launch preparation and readiness.
• Ensuring campaigns are fully prepared for peak-season execution.

Peak Season | January–April

40 hours per week | Full-time

During peak season, responsibilities will focus on daily campaign management and performance optimization, including:

• Daily paid social campaign management.
• Campaign QA and ongoing maintenance.
• Creative trafficking, rotation, and performance monitoring.
• Budget pacing and optimization.
• Audience and bid management.
• Campaign-health monitoring and issue resolution.
• Performance analysis and reporting.
• Proactive testing and in-season optimization.

Success Measures

Success in this role will be measured by the ability to consistently deliver accurate, timely, and efficient paid social campaign execution while proactively monitoring and improving campaign performance.

Key measures include:

• Accurate and timely campaign setup, trafficking, QA, and maintenance.
• Consistent campaign monitoring and effective creative rotation.
• Proactive identification and resolution of campaign-health issues.
• Timely, data-driven optimization decisions.
• Effective collaboration with media and cross-functional teams.
• Contribution to year-over-year improvement across key Brand and Performance metrics , including:
• Qualified Site Visits (QSV)
• Cost per Qualified Site Visit (Cost per QSV)
• QSV Rate
• Unique Reach
• Account Sign-Ins
• Tax Return Starts
• Tax Return Completes