Video Content Creator - Paid Social & Display

Innovative Metrics

Direct Response Video Creator

We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands. Our business is driven by data, speed, and creative iteration. We don't just "make content"—we produce ads that convert and scale.

We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets.

What You'll Do

Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts
Turn winning angles into multiple creative variations quickly
Develop hooks, scripts, and concepts designed to stop scroll and drive action
Collaborate directly with media buyers to iterate based on performance data
Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly
Produce UGC-style, testimonial, founder-style, and problem/solution ads
Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)
Plan and execute on-location shoots with models/actors
Maintain a high output of creatives (5–20+ per week depending on workflow)

What We're Looking For

Must-Have:

Proven experience creating direct response video ads (not just organic content)
Strong understanding of hooks / scroll-stopping intros, conversion-focused storytelling, ad fatigue and creative iteration
Experience working with paid social teams or media buyers
Ability to produce content quickly and consistently
Comfortable receiving and acting on performance-driven feedback

Strong Plus:

Experience in lead generation (mortgage, solar, insurance, home services), DTC brands (supplements, vitamins, health products)
Familiarity with Meta Ads and/or TikTok Ads performance metrics
Experience producing or directing UGC-style content
Copywriting or scripting skills for ads

What Success Looks Like

Your creatives help lower CPL and CAC over time
You consistently generate new winning angles and iterations
You move fast, test aggressively, and improve based on data
You become a key partner to our media buying team

Compensation

Competitive monthly compensation (based on experience)
Performance-based bonuses tied to winning creatives and scaling results
Comprehensive healthcare coverage - Medical, Dental and Vision
Paid vacation
Paid sick and mental health days
Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

Apply

Vacancy posted 4 days ago

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