Video Content Creator - Paid Social & Display
Innovative Metrics
Direct Response Video Creator
We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands. Our business is driven by data, speed, and creative iteration. We don't just "make content"—we produce ads that convert and scale.
We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets.
What You'll Do
- Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts
- Turn winning angles into multiple creative variations quickly
- Develop hooks, scripts, and concepts designed to stop scroll and drive action
- Collaborate directly with media buyers to iterate based on performance data
- Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly
- Produce UGC-style, testimonial, founder-style, and problem/solution ads
- Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)
- Plan and execute on-location shoots with models/actors
- Maintain a high output of creatives (5–20+ per week depending on workflow)
What We're Looking For
Must-Have:
- Proven experience creating direct response video ads (not just organic content)
- Strong understanding of hooks / scroll-stopping intros, conversion-focused storytelling, ad fatigue and creative iteration
- Experience working with paid social teams or media buyers
- Ability to produce content quickly and consistently
- Comfortable receiving and acting on performance-driven feedback
Strong Plus:
- Experience in lead generation (mortgage, solar, insurance, home services), DTC brands (supplements, vitamins, health products)
- Familiarity with Meta Ads and/or TikTok Ads performance metrics
- Experience producing or directing UGC-style content
- Copywriting or scripting skills for ads
What Success Looks Like
- Your creatives help lower CPL and CAC over time
- You consistently generate new winning angles and iterations
- You move fast, test aggressively, and improve based on data
- You become a key partner to our media buying team
Compensation
- Competitive monthly compensation (based on experience)
- Performance-based bonuses tied to winning creatives and scaling results
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
Vacancy posted 2 days ago
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