Regional Website Content Specialist

Job Description The Regional Website Content Specialist drives the web presence execution and asset development for a regional hub consisting of 3‑4 divisions, ensuring accurate, engaging, and high‑performing digital content across Lennar.com and third‑party platforms. The role partners closely with division teams to gather updates, reflect current offerings, and highlight community differentiators, while maintaining alignment with brand standards and user experience best practices. By proactively managing content updates, optimizing digital assets, and collaborating with corporate stakeholders, the Specialist helps maximize online visibility, support lead generation, and enhance the overall customer journey. Responsibilities Manage the strategic development and optimization of community webpages on Lennar.com using Optimizely, ensuring a seamless, high‑impact digital buyer journey. Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals. Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages), proactively identifying opportunities to enhance engagement and conversion. Drive the end‑to‑end development of community marketing assets, including floor plans, renderings, and site plans, ensuring alignment with brand standards and go‑to‑market timelines. Strategically manage Modsys creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints. Manage and oversee BoxBrownie virtual staging strategy and enhancement pipeline, ensuring high‑quality, impactful visual content for online channels. Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content, identifying content gaps and usage trends to inform future asset needs. Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy. Manage and conduct quarterly audits and enhancements across third‑party listing sites (e.g., RDC), proactively correcting discrepancies and improving user experience. Ensure accurate, brand‑aligned representation of communities across all third‑party platforms through strategic content governance and partner coordination. Own the digital content lifecycle for community launches, from “Coming Soon” through active status, ensuring alignment with business goals and promotional calendars. Develop and execute promotional messaging strategies across platforms and landing pages to drive awareness and lead generation. Monitor internal digital performance metrics, including Star Ratings and Lennar.com audit scores, translating insights into actionable content improvements. Drive the process for QMI inventory accuracy, performing audits and driving timely updates in collaboration with Sales and Ops teams. Proactively identify and implement digital content enhancements based on analytics, user feedback, and industry best practices. Requirements Bachelor of Science or Arts degree or equivalent required; alternatively, high school diploma or GED required. Minimum 2–4 years of experience. Proven work experience as a Marketing/Data Coordinator. Computer skills and competencies are required. Strong organizational and time‑management skills; able to manage multiple deadlines across various job types. Knowledge of Microsoft Office applications is required. Knowledge of Optimizely is a plus. Compensation & Benefits Base compensation is expected to range from an annual salary of $49,000.00 to $61,300.00, subject to adjustment based on qualifications, geographic pay differentials, and operational considerations. This position may be eligible for bonuses. This position may be eligible for commissions. This position will be eligible for the described benefits listed in the above section in accordance with Company Policy. Life at Lennar At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance well‑being and professional growth. Associates have access to robust health insurance plans, including medical, dental, and vision coverage. Our 401(k) retirement plan, complete with a $1 for $1 company match up to 5%, helps secure financial future. Paid parental leave and an associate assistance plan provide essential support during life's critical moments. Education assistance and up to $30,000 in adoption assistance underscore our commitment to diverse needs and aspirations. From hire, associates enjoy up to three weeks of vacation annually, alongside generous holiday, sick leave, and personal day policies. Additional benefits include a new‑hire referral bonus program, significant home purchase discounts, and unique opportunities such as Everyone’s Included Day. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar for the latest job opportunities. Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. #J-18808-Ljbffr Lennar