Creative Marketing Manager

Job Summary: The Creative Marketing Manager is responsible for leading the strategic development, production, and execution of creative initiatives that support Segway's integrated marketing, product launches, retail campaigns, and brand positioning across the United States. This role translates business objectives into compelling creative strategies, oversees the development of multi-channel marketing assets, and ensures consistent brand execution across digital, retail, eCommerce, advertising, and partner channels. The position leads internal and external creative resources while partnering closely with Marketing, Product, Digital, User Operations, eCommerce, and retail partners to deliver high-impact creative solutions that strengthen brand awareness and drive business growth. General Duties and Responsibilities: Develop creative strategies that align with the Integrated Marketing Communications (IMC) objectives, business goals, product positioning, and target audience insights. Translate strategic marketing initiatives into creative concepts, visual campaigns, and content strategies that support product launches, seasonal campaigns, retail promotions, and brand initiatives. Partner with Product Management, Digital Marketing, User Operations, eCommerce, Sales, and retailer marketing teams to develop integrated creative solutions supporting key promotional periods, product launches, and strategic campaigns. Collaborate with national retailers and key accounts to develop customized creative assets supporting co-marketing initiatives, promotional campaigns, and retail merchandising programs. Serve as the primary liaison between the creative team, marketing leadership, executive management, and cross-functional stakeholders to ensure alignment throughout the creative development process. Lead the end-to-end production of creative assets, including television commercials (TVC), digital advertising, website content, retail displays, product launch materials, social media assets, print collateral, and promotional campaigns. Establish and maintain brand identity standards, ensuring consistency across all visual communications, messaging, design elements, and customer touchpoints. Review and approve creative deliverables to ensure compliance with brand guidelines, quality standards, and marketing objectives. Lead creative project planning by developing project roadmaps, production schedules, resource allocation plans, and execution timelines. Manage creative budgets, project priorities, production schedules, and vendor relationships to ensure projects are completed on time and within budget. Lead, mentor, and develop internal creative professionals while managing external agencies, freelancers, photographers, videographers, and creative production partners. Delegate work assignments, provide coaching and constructive feedback, and promote continuous professional development within the creative team. Coordinate multiple concurrent creative projects while balancing competing priorities and business requirements. Evaluate emerging creative trends, technologies, consumer behavior, and competitive marketing activities to recommend innovative approaches that strengthen Segway's market position. Support continuous improvement of creative workflows, project management processes, and production efficiencies. Develop and monitor creative performance metrics and recommend improvements based on campaign effectiveness and stakeholder feedback. Ensure compliance with company brand standards, intellectual property requirements, and marketing policies. Perform other duties as assigned. Supervisory Responsibilities: Lead, coach, and develop the internal creative team to support high-quality creative execution and professional growth. Manage the daily workload, project assignments, priorities, and performance of creative personnel. Oversee relationships with external creative agencies, freelancers, production vendors, photographers, videographers, and design partners. Support recruiting, interviewing, onboarding, performance evaluations, coaching, and employee development activities. Promote collaboration, innovation, accountability, and continuous improvement throughout the creative organization. Monitor workflow and provide direction to ensure tasks are completed accurately and efficiently, without direct authority over personnel actions. Act as a point of escalation for issues within assigned projects or functional areas. Qualifications: Bachelor's degree in Graphic Design, Marketing, Communications, Advertising, Fine Arts, Visual Communications, or a related field preferred, or equivalent work experience in creative services, brand marketing, or creative management. Minimum 5 years of relevant experience in creative services, brand marketing, or creative management, preferably in eMobility, consumer electronics, or powersports. Minimum 3 years of leadership experience managing creative professionals, agencies, or cross-functional creative teams. Experience developing integrated creative strategies supporting product launches, retail marketing, digital campaigns, and brand initiatives. Strong portfolio demonstrating leadership of multi-channel creative campaigns across digital, retail, advertising, and eCommerce environments. Experience managing creative production including photography, video production, television commercials, print, digital advertising, retail displays, and promotional materials. Strong understanding of branding, visual identity systems, customer experience, and marketing communications. Experience managing creative budgets, production schedules, agencies, freelancers, and external vendors. Excellent project management skills with the ability to manage multiple concurrent campaigns and competing priorities. Strong communication, presentation, and stakeholder management skills. Proficiency with Adobe Creative Cloud and creative project management platforms is preferred. Strategic thinker with a high degree of ownership, execution capability, and a results-oriented approach. Experience working in a multinational company within an international team is a plus. Bilingual in English and Mandarin is a plus. Physical Demands: This position operates primarily in a professional office environment and requires prolonged periods of sitting, computer use, and collaboration with internal and external stakeholders. Occasional travel may be required to support production shoots, retail visits, agency meetings, trade shows, or company events. The employee frequently needs to stand. The employee is occasionally required to reach with hands and arms. The employee must often lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required for this job include close vision, color vision, and the ability to adjust focus. EEO Statement: Segway Inc. provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, genetic information, or any other protected characteristic under applicable law. #J-18808-Ljbffr