Sr. Product Marketing Manager - Campaign GTM, Fire TV

Description

Fire TV is one of the top selling streaming media players in the US, Germany, and the UK. Our selection of apps available on the device is growing daily, and we're looking for a product marketing manager to raise the bar on the content discovery and engagement experience on Fire TV. In this role, you'll build a deep understanding of Fire TV customers along with the apps available on Fire TV, and you'll find new ways to surface content to millions of Fire TV customers based on these insights.

We are looking for a Sr. Product Marketing Manager who thrives on orchestrating large-scale, high-visibility campaigns across multiple content categories, has deep expertise in go-to-market strategy for marquee live events, and can align complex cross-functional organizations to deliver breakthrough customer and business outcomes. This is a highly visible and cross-functional role that requires strong strategic thinking, exceptional written communication, and the ability to influence senior leaders across Advertising, Product, Marketing, Business Development, and Business Intelligence teams.

In this role you will own the end-to-end go-to-market strategy for Fire TV's Marquee Moment campaigns - global tentpole events such as the FIFA World Cup, the Olympics, Prime Day and major title releases - working backwards from the customer experience to develop coordinated paid and unpaid marketing plans that maximize engagement, partner investment, and monetization. You will serve as the single-threaded leader for cross-category GTM, partnering with Advertising , Product, Business Development and Marketing to develop comprehensive campaign strategies, help secure partnership with content providers, and write the GTM documents that align leadership and drive execution across teams.

Key job responsibilities

• Marquee Moments GTM Strategy: Own end-to-end go-to-market planning for Fire TV's highest-priority live events and tentpole campaigns, defining campaign tiers, investment scenarios, and coordinated marketing packages across on-device and off-device channels.

• GTM Document Authorship: Write comprehensive GTM plans that align cross-functional leadership and serve as the plan of record for campaign execution across Advertising, Product, Marketing, and Business Development.

• Cross-Functional Leadership: Serve as the campaign single-threaded leader, orchestrating alignment across multiple organizations, and international teams from strategy through post-campaign retro.

• Partner Strategy: Build and present proactive co-pitch proposals to content providers and advertisers, spanning tiered investment packages that combine paid placements, editorial amplification, and sponsorship opportunities.

• Playbook Development: Define and scale a repeatable framework for identifying marquee events, tiering campaigns, and coordinating global vs. local execution across all marketplaces.

• Performance & Measurement: Define success metrics across customer, partner, and business dimensions, own post-campaign retros, and communicate results to senior leadership.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience with customer segmentation, profiling, and targeting

• MBA

• Experience with A/B Testing or Multi-Variate Testing or both

• Experience communicating results to senior leadership

• Experience creating and managing complex, cross-team project plans

• 4+ years of Product Marketing or Integrated Marketing experience.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

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