Senior Manager, SEO & GEO

1Password is growing. We've surpassed $400M in ARR and we're continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we're building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world's most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Inbound discovery is the lifeblood of our growth engine. Organic channels drive meaningful scale across both our B2C and B2B businesses - serving millions of consumers and helping acquire thousands of new businesses every quarter. As discovery and research behavior rapidly evolves toward AI-driven and answer-based experiences, how 1Password is discovered has never been more critical.

This is one of the largest and most consequential SEO roles in technology today, operating at global scale, high velocity, and with direct impact on company growth. We're seeking a tenacious, data-thirsty Senior Manager of SEO, GEO, and AEO, who can lead and improve search visibility across traditional web search, AI-driven answer ecosystems across our global presence. You'll be a strategic voice in growth planning and a hands-on leader who defines how 1Password gets discovered everywhere users engage, chat and search.

This role is responsible for 1Password's global organic discovery strategy, spanning:

• SEO (traditional search engines and SERPs)
• GEO (Generative Engine Optimization) - visibility in AI-powered summaries and generative experiences
• AEO (Answer Engine Optimization) - structured, conversational, and intent-driven discovery

Reporting to the Director, Growth & Web Experience, you will define the strategy, set priorities, and lead execution through collaboration across Growth, Web, Content, and Product Marketing to meet our business objectives. Success will be born out of strong cross-functional leadership, the hands-on application of your expertise and delivering results.

How we're using AI today

On the Marketing team, we're growing our AI capability together and redesigning how work gets done. We've built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what's most important: performance, judgement, and driving the future of 1Password.

This is a remote opportunity within Canada and the US.

What we're looking for:

• 8+ years of experience in SEO or organic growth, with ownership of strategy at a global, multi-market scale, with at least 2 years managing people.
• Demonstrated experience leading international and multilingual SEO, including hreflang, localization strategy, and regional prioritization.
• Strong understanding of B2C and B2B search behavior, ideally within SaaS or technology products.
• Hands-on experience partnering with Web, Content, PMM, and Engineering teams to execute at scale.
• Deep curiosity and working knowledge of GEO, AEO, and AI-driven search trends, with the ability to turn ambiguity into action.
• Exceptional program and stakeholder management skills, with the ability to own large-scale initiatives end-to-end-from requirements through delivery and impact measurement.

Bonus points for:

• Experience in security, identity, developer tools, or technical products.
• Prior ownership of SEO strategy supporting both PLG and SLG funnels.
• Experience influencing roadmap decisions without direct authority.

• Experience working in security industry

What you can expect:

Global Organic Discovery Strategy

• Develop and execute an end-to-end global SEO, GEO, and AEO strategy aligned with 1Password's growth goals and Identity Security positioning.
• Lead international search strategy across multiple languages and countries, with a strong initial focus on North America and EMEA, balancing global scale with local nuance. Your ultimate measure of success will be ensuring 1Password is a top organic search result for critical terms in all of our key markets.
• Ensure 1Password is discoverable across the full spectrum of user intent - awareness, evaluation, and adoption - for both individuals and businesses.

AI-Driven & Answer-Based Discovery

• Define how 1Password optimizes for generative search experiences, AI summaries, and answer engines - translating emerging platforms into practical, testable strategies. Your ultimate measure of success will be leading services such as ChatGPT and Gemini listing 1Password when asked for advice and recommendations falling inside the scope of our product capabilities
• Partner with content, web, and PMM teams to evolve information architecture, structured data, and content formats that perform in both classic and AI-driven discovery.
• Establish best practices and internal education around GEO and AEO as the landscape evolves.

Technical & On-Page Excellence at Scale

• Own technical SEO fundamentals across a large, global site to optimize and improve on the following: crawlability, indexation, site architecture, performance, and hreflang strategy, etc.
• Partner closely with Web and Engineering to ensure SEO considerations are built into platform decisions, CMS capabilities, and new launches.
• Ensure metadata, templates, and content systems scale effectively across languages and markets.

Measurement, Insights & Influence

• Define success metrics across SEO, GEO, and AEO - including rankings, visibility, AI presence, engagement quality, and conversion impact, and continually optimize to meet and exceed the business objectives for contribution to the business.
• Build clear reporting and insights that help stakeholders, including the Executive Leadership Team, understand what's working, what's changing, and where to invest next.
• Act as the voice of organic discovery across marketing and web - influencing roadmaps, priorities, and experiments.

Team Leadership & Development

• Lead and develop a team of SEO/GEO marketers.
• Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators.
• Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve.

USA-based roles only: The annual base salary for this role is between $149,000 USD and $216,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $139,000 CAD and $202,000 CAD, plus immediate participation in 1Password's generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.


You'll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We're looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.


How we work with AI
We are committed to leveraging cutting-edge technology-including AI-to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged-it's an essential part of how we will be successful at 1Password.

This approach extends to our hiring process-candidates are welcome to use AI tools responsibly and thoughtfully during the application process.

Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:


Health and wellbeing
Maternity and parental leave top-up programs
Competitive health benefits
Generous PTO policy

Growth and future
RSU program for most employees
Retirement matching program
Free 1Password account

Community
Paid volunteer days
Peer-to-peer recognition through Bonusly
Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at View email address on click.appcast.io and we'll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.