Regional Sales Manager - New York

About Us

Vivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we've not only proven it-we've defined the category. As the original brand to bring kratom-based products to market, we've since expanded into a powerful portfolio of clean, effective botanical blends-with more than 700 million servings sold nationwide.

Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance.

At Vivazen, you won't wait for permission or promotion. From day one, you'll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we're building a team that's as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility-and you want to help shape the future of natural performance-you'll go far at Vivazen.

WHAT YOU'LL DO

As the Regional Sales Manager (New York, NY), you will be responsible for managing and growing your assigned territory by increasing product volume, expanding distribution, and establishing relationships with key retailers, wholesalers, and distributors. You will be the face of the brand in your market, providing valuable industry insights and ensuring best-in-class execution at retail locations.

This role requires a hands-on, high-energy professional who thrives in a fast-paced, competitive environment. You will take full ownership of your market, identifying growth opportunities, executing strategic sales plans, and driving overall business success.

WHO YOU ARE

• Sales-driven performer with a proven ability to grow volume, expand distribution, and secure high-value accounts.
• Market strategist who analyzes territory trends, develops SWOT insights, and creates data-driven sales strategies to maximize growth.
• Relationship builder who excels at engaging with wholesalers, retailers, and category buyers, establishing trusted advisor relationships that drive long-term success.
• Execution-focused operator who thrives in field sales, working directly with distributors, store owners, and sales reps to execute at the highest level.
• Proactive and self-motivated individual who takes ownership of their territory, identifying and acting on opportunities without waiting for direction.

RESPONSIBILITIES

• Execute sales strategies to increase product sales, expand distribution, and add new retail/wholesale partners.
• Grow volume and distribution across wholesalers, sub-distributors, DSDs, and alcohol beverage networks.
• Identify and visit key specialty accounts within the assigned territory to drive product placement and promotional activity.
• Ensure strong in-store execution of product positioning, shelf space, pricing, and merchandising.
• Drive retailer engagement through product education, category insights, and promotional support.
• Implement trade marketing and branding initiatives, ensuring maximum visibility and consumer awareness.
• Develop deep relationships with distributor sales teams and retail partners, ensuring alignment on sales goals.
• Attend distributor sales meetings and kickoff events to support DSD expansion and retail growth.
• Work collaboratively with sales and marketing teams to execute high-impact trade programs.
• Conduct SWOT and territory analyses to identify growth opportunities and inform decision-making.
• Track sales data, monitor market trends, and adjust strategies accordingly.
• Consistently communicate plans, results, and insights to leadership, using data-driven recommendations.
• Drive trial and consumer engagement through retail sampling, event activations, and targeted brand initiatives.
• Represent the brand at trade shows, industry events, and retailer training sessions.
• Engage in community-building efforts that increase product awareness and drive pull-through demand.

WHAT YOU'LL BRING

• 3 years of field sales experience, preferably in CPG, spirits, tobacco, or alternative beverages.
• Experience selling into convenience, food service, or supplement distribution is a plus.
• Strong understanding of DSD sales models, wholesaler networks, and independent retailer operations.
• Proficiency in sales technologies, CRM software, and data analytics tools.
• Ability to thrive in a fast-moving, startup-like environment while balancing strategic and tactical responsibilities.
• Excellent relationship-building and negotiation skills.
• Bachelor's degree or equivalent experience preferred.

COMPENSATION

An aggressive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. Full medical benefits are provided as part of this role. Options/equity will be provided to suitable candidates after completion of the first 90 days. This role also provides the opportunity for advancement in role, function, and pay.