Lead Generation Specialist

Job Type


Full-time

Description

Yanmar Compact Equipment North America designs, manufactures, and supports a complete range of compact equipment - including compact track loaders, mini excavators, wheel loaders, and construction equipment - for markets such as construction, landscaping, utility, land management, and agriculture. Products are sold primarily through a third-party, independent dealer network.

Overview

The Lead Generation Specialist is a member of the commercial team who directly supports high-priority sales initiatives to drive wholesale and retail machine sales. This includes direct communication with the dealer network to drive sales promotions and management of end-user leads received through marketing efforts. Adairsville or Acworth, GA or Grand Rapids, MN

Key Responsibilities

• Manage incoming end-user leads from submission through handoff to a dealer, including qualifying leads, coordinating with the dealer network, providing regular follow-up, and maintaining full tracking within the CRM (Salesforce).

• Develop target dealer lists when wholesale programs are released, and communicate with dealers by phone and email - in close coordination with Business Development Managers (BDMs) - to explain and promote the programs.

• Follow up with end users and resolve issues raised by Net Promoter Score (NPS) survey results, either directly or by organizing resolutions with the appropriate departments.

• Conduct proactive follow-up with prospective customers to verify dealer engagement and customer engagement.


• Maintain a full understanding of all dealer-facing IT systems, supporting new dealer onboarding through system training and assisting current dealer users as needed.

• Run regular audits of missing warranty registrations and follow up with dealers to ensure products are properly registered.

Requirements

Qualifications

• High school diploma or equivalent.

• Minimum of 2 years of experience in a relevant field, or equivalent college experience; previous experience in a customer-facing role required.

• Proficient in Microsoft Office; prior CRM experience required, with knowledge of finance company processes a plus.

• Strong written and verbal communication skills; organizational and planning skills with a focus on detail; a self-starter with strong customer service skills; able to interact appropriately with others in stressful and busy situations; regular and reliable attendance required.

• Inside sales experience and prior Salesforce CRM experience preferred.

Physical Requirements / Work Environment

• Primarily a plant/office environment; ability to work 8+ hours per day and navigate all areas of the building and facility as needed.

• May occasionally lift and move up to 20 pounds in an office, customer, or similar setting; must remain aware of surroundings at all times.

Worksite: Adairsville or Grand Rapids, MN Position: Lead Generation Specialist


Job Type: Full Time FLSA: Non-Exempt

Department: Commercial Strategy Work Schedule: M-F

Starting Wage: $21.50 to $23.75/hour

This position offers the potential for discretionary bonus compensation up to 6% of base salary.

Benefits: YCENA currently offers a comprehensive benefits package including Medical, Dental, Vision, Basic Life & AD&D, Voluntary Term Life, Short & Long Term Disability, EAP, HSA, Medical & Dependent Care FSA, Accident Insurance, Critical Illness, and Hospital Indemnity, Paid Time Off, Paid Holidays, and a 401(K) plan with a company match of up to 4%.

This job description reflects the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities, duties, and skills required.