Marketing Manager

Marketing Manager

Luminary Hotel & Co. is seeking a dynamic and creative Marketing Manager to lead property-level content creation and on-site marketing support. This role is responsible for crafting engaging organic content, including video, photography, and serving as the on-property source that fuels the corporate marketing team's social media, email, and campaign efforts to drive revenue through room bookings, dining, and events. A significant part of this role includes leading concert marketing efforts for Caloosa Sound Amphitheater, overseeing the full lifecycle of concerts, from initial event creation and marketing execution to live event coverage and support. The Marketing Manager will collaborate with the corporate marketing team in Tampa, third-party marketing partners, and on-property teams to ensure brand consistency, guest engagement, and operational excellence in alignment with Marriott Autograph Collection standards under the Mainsail Lodging & Development franchise.

Location: Fort Myers, FL

Reports to: Director of Sales

Status: Full-time, Exempt

About Luminary Hotel & Co.

Located in the heart of downtown Fort Myers, Luminary Hotel & Co. is more than just a hotel; it's a hub for creativity, connection, and discovery. As a AAA Four Diamond property, we offer exceptional service, stunning waterfront views, and a dynamic atmosphere that celebrates the city's rich history and vibrant culture. From a diverse array of dining outlets to immersive events, Luminary is where stories are made and shared. With the addition of Caloosa Sound Amphitheater, the hotel has become a premier entertainment destination, hosting concerts, live performances, and community events that attract visitors from near and far.

Essential Functions

• Capture & Supply Content: Produce compelling on-site videos, photography, and copy, and serve as the corporate team's eyes and ears on property. Supply the real-time content, current details, and guest moments that fuel our social media presence, email newsletters, and marketing across all channels.
• Own Event Accuracy: Be the source of truth for event details across both the hotel's dining and venue calendar and the amphitheater's concert lineup. Keep corporate equipped with correct specifics so every communication lands right.
• Drive Marketing & Events: Collaborate with Sales, Events, and Food & Beverage teams to develop an engaging events calendar for both the hotel and amphitheater, implement high-impact marketing strategies, and work with partners to amplify our reach.
• Engage & Elevate: Build relationships with corporate teams, third-party partners, and local influencers, ensuring our brand remains at the forefront while continuously supporting marketing efforts with data-driven insights.

What Makes You a Perfect Fit?

• Creative & Strategic: You have a keen eye for storytelling and design, coupled with a strong understanding of data-driven marketing.
• Digitally Savvy: You're fluent in social media platforms, email marketing, and design tools like Adobe Creative Suite, WordPress, and Canva.
• Passionate About Hospitality: You thrive in creating unforgettable guest experiences and building strong community connections.
• Self-Starter & Multi-Tasker: You take initiative, manage multiple projects effortlessly, and excel in a fast-paced environment.
• Detail-Driven: You catch the small things. Dates, links, and event specifics are correct before they leave your hands, because you know the rest of the marketing chain depends on them.

Why You'll Love Working Here

• Be Part of Something Special: Work in an inspiring environment where creativity and innovation are encouraged.
• Make an Impact: Play a key role in shaping the marketing strategy of a premier Autograph Collection hotel.
• Grow Your Career: Take advantage of professional development opportunities within Mainsail Lodging & Development.
• Live the Brand: Experience the magic of hospitality with exclusive employee perks and dynamic team culture.

Performance Expectations

• Drive Revenue: Supply content and event details that power high-impact marketing campaigns that generate room bookings, dining reservations, and event sales.
• Fuel Social Media Performance: Deliver exceptional on-site content that the corporate team can enhance engagement, reach, and brand awareness across digital platforms.

Qualification Standards

Education & Experience:

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field OR a minimum of two years of hospitality marketing experience.
• Proficiency in Adobe Creative Suite, WordPress, Canva, and Microsoft Office.
• Deep understanding of major social media platforms, content trends, and analytics.
• Exceptional written and verbal communication skills.
• Experience in Food & Beverage marketing is a plus.
• Strong knowledge of the Fort Myers market and ability to develop locally relevant marketing campaigns.
• Photography and photo-editing experience preferred.

Physical & Mental Demands

Physical Requirements:

• Ability to stand for extended periods.
• Clear and effective verbal communication.
• Flexibility to work extended hours as needed.

Mental Requirements:

• Ability to make quick, sound decisions.
• Strong multi-tasking skills with a focus on meeting deadlines.
• Ability to work both independently and collaboratively.
• Strong interpersonal skills for managing relationships across teams and departments.
• High level of confidentiality and discretion.
• Ability to remain calm and effective in high-pressure situations.
• Problem-solving mindset to anticipate and address challenges proactively.

Full-Time Associate Benefits:

• Paid Time Off
• Medical, Dental & Vision
• 401(k) Retirement Plan
• Mainsail & Marriott Employee Discounts Worldwide
• Career Training & Development Opportunities
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Free Employee Lunch!

NOTICE: The hotel business functions seven days a week, 24 hours a day. All associates must always realize this fact and be aware that it may be necessary to move associates from their accustomed shift as business demands. In addition, this is a hospitality business and a hospitable service atmosphere must always be projected.

Mainsail is an Equal Opportunity Employer and it does not discriminate on the basis of actual or perceived race, color, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity expression (including transgender status), sexual orientation, marital status, parental status, military service and veteran status, political affiliation, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.