Director, Brand Insights & Competitive Intelligence

Director, Brand Insights & Competitive Intelligence

Reporting to: Executive Director of Customer Analytics and Insights (CI&A)
LOCATION: Concord, MA/ Hybrid (Boston Metro only)

About This Role

The Director, Brand Insights & Competitive Intelligence will lead the development of market insights and competitive intelligence to support a Phase III asset preparing for launch in the neurometabolic therapeutic area. This role will be responsible for generating actionable insights that inform brand strategy, commercial decision-making, and launch readiness.

What You’ll Do

• Lead the development and execution of market research and competitive intelligence initiatives to support brand and launch strategy.
• Partner with Marketing, Market Access, Medical Affairs, and Commercial leadership to establish and execute an integrated insights roadmap.
• Proactively identify market opportunities, competitive threats, and evolving customer needs through analysis of primary and secondary data sources.
• Oversee the full market research launch plan, including study design, vendor selection, project execution, and interpretation of findings.
• Evaluate and manage external partners to ensure high-quality research, timely delivery, and alignment with business objectives.
• Recommend innovative research approaches and methodologies to address critical business questions.
• Manage research projects within budget, timeline, and corporate compliance requirements.

Communicate Actionable Insights

• Translate complex data and findings into clear, compelling insights and recommendations for diverse stakeholder audiences.
• Integrate information from multiple sources to create a comprehensive view of market dynamics and customer needs.
• Deliver strategic insights that inform brand strategy, launch planning, and commercial decision-making.
• Lead competitive intelligence workshops to assess competitor strategies, market developments, and implications for the business.
• Direct intelligence-gathering activities at key scientific congresses and industry meetings, collaborating with cross-functional teams to identify business-critical insights.
• Develop and deliver presentations to senior leadership and cross-functional governance teams.

Who You Are & Required Skills

• Launch experience supporting rare disease or specialty markets preferred
• Bachelor’s degree in Business, Marketing, Life Sciences, or a related field; advanced degree (MBA, MS, PhD, or equivalent) preferred.
• 8+ years of experience in competitive intelligence, market research, commercial insights, or a related field within the biopharmaceutical industry.
• Demonstrated expertise across both qualitative and quantitative market research
• Proven ability to lead cross-functional and matrixed teams, influence strategic decisions, and drive business outcomes.
• Strong communication and presentation skills, with experience engaging senior leadership audiences.
• Experience working successfully in a fast-paced, growth-stage biotech or pharmaceutical environment.
• Deep understanding of pharmaceutical commercialization, launch planning, and competitive dynamics.
• Working knowledge of compliance requirements, industry regulations, and pharmacovigilance considerations relevant to commercial activities.
• Willingness to travel up to 20% for business meetings, congresses, and other strategic events.

Additional Information:

The base compensation range for this role is $230,000 - $250,000. Compensation is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.