Senior Manager, Competitive Intelligence

Multiple locations Job Title & Team Senior Manager, Competitive Intelligence – Walmart Connect – Marketing Strategy Team Overview The Marketing Strategy function exists to bring a holistic, portfolio-level perspective to Walmart Connect Marketing, helping leadership evaluate tradeoffs, align investments, and make better decisions across the full marketing portfolio. The team operates as a consultative partner to Marketing leadership, synthesizing market signals, competitive insights, and performance data into clear points of view that guide investment and strategic planning. Marketing Strategy does not execute campaigns. Instead, the team shapes decisions by delivering structured insights, executive narratives, and strategic recommendations that connect marketing investments to business outcomes. Role Overview Walmart Connect is seeking a Senior Manager, Competitive Intelligence to build and lead a centralized Voice-of-Market and competitive intelligence capability within the Marketing Strategy team. This role will help leadership understand how Walmart Connect is positioned relative to competitors across retail media networks and media technology platforms and translate those insights into clear strategic recommendations for marketing leadership. The Senior Manager will analyze third‑party research, advertiser perception data, and competitive signals to craft executive-level narratives about the evolving retail media landscape and how competitors market their advertising products to advertisers. This role will play a key part in helping leaders identify opportunities, anticipate competitive moves, and make informed marketing investment decisions. Key Responsibilities Competitive Intelligence & Market Analysis Analyze the retail media and media technology landscape to understand Walmart Connect’s position relative to competitors. Combine insights from third‑party research, industry reports, analyst coverage, and advertiser feedback to identify emerging trends, threats, and opportunities. Monitor how competitors position, package, and market their advertising products to advertisers. Identify patterns in competitor messaging, product launches, and go‑to‑market strategies. Voice‑of‑Market & Advertiser Sentiment Lead the centralized Voice‑of‑Market capability within Marketing Strategy, including advertiser perception measurement and sentiment tracking. Oversee research for metrics including Must Buy Status, Net Promoter Score (NPS), and Customer Satisfaction (CSAT / AdSat). Partner with research vendors and internal teams to ensure methodology rigor and consistent measurement. Expand measurement across all Walmart advertiser segments. Executive Narratives & Strategic Recommendations Synthesize competitive intelligence, advertiser sentiment data, and performance insights into clear executive-level narratives. Translate complex research and market signals into structured insights and actionable recommendations for leadership. Develop point‑of‑view perspectives on competitive positioning and marketing strategy implications. Provide insight‑driven guidance on where marketing should invest, differentiate, or adjust strategy. Strategic Planning & Reporting Rhythms Integrate insights into executive planning rhythms, including quarterly business reviews and leadership updates. Establish a standardized reporting cadence for market and sentiment insights across the organization. Ensure leadership has a consistent view of market perception, satisfaction, advocacy, and competitive position. Cross‑Functional Partnership Partner closely with teams across Marketing, Product & Analytics, and Media Insights. Provide strategic guidance while enabling functional teams to act on insights. What Success Looks Like Leadership has a clear, consistent understanding of Walmart Connect’s competitive position in the retail media ecosystem. Advertiser perception and satisfaction metrics are centralized, standardized, and integrated into leadership decision‑making. Competitive insights are translated into clear strategic recommendations that shape marketing priorities and investment decisions. The organization has a trusted, single source of truth for market sentiment and competitive intelligence. Qualifications 6–8+ years of experience in competitive intelligence, strategy, market research, consulting, or marketing strategy. Experience analyzing media, advertising technology, or digital marketing ecosystems. Strong ability to synthesize multiple sources of data into strategic insights and narratives. Experience presenting complex insights to senior leadership or executive audiences. Strong analytical, storytelling, and strategic thinking skills. Minimum Qualifications Bachelor’s degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years’ experience in data analysis, data science, statistics, or related field. Master’s degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years’ experience in data analysis, data science, statistics, or related field. 6 years’ experience in data analysis, data science, statistics, or related field. 1 year’s supervisory experience. Preferred Qualifications Leading cross‑functional projects, Marketing or related field, Supervisory experience. Master’s: Business Administration. Benefits Health benefits: medical, vision, and dental coverage. Financial benefits: 401(k), stock purchase, company‑paid life insurance. Paid time off: PTO, parental leave, family care leave, bereavement, jury duty, and voting. Additional benefits: short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement. Education benefits: Live Better U – free tuition and books for eligible associates. #J-18808-Ljbffr Walmart