Regional Sales Director - West

WhyHSCP Service Company LLC? HSCP Service Company LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S. Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market. Who you’ll work for HSCP Service Company LLC Our Culture Here at HSCP Service Company LLC we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry. We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us! About the Role Provide leadership to the sales and marketing efforts, develop, and implement the Company’s strategic sales plan, analysis of market conditions, competitive forces, regulatory requirements and changes, customer and market needs in addition to the sales resources required to meet revenue targets. Duties will focus on selling as #1 priority, evaluating pricing and cost analysis, strong communication with and owner of the relationship with the distribution partner and regular updating to management. This position helps to promote all company and related subsidiary and affiliate company brands by helping to support and manage sales operations within their region. The role will support their market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. The ideal candidate must be based out of Denver, Colorado. How you’ll make a difference Manage multiple markets (AZ, NV, NM, MT, CO), lead and manage sales, oversee the sales team and the distribution partner relationship Responsible for developing, managing, forecasting, and driving regional revenue through the annual AOP (Annual Operating Plan), including full budget ownership and accountability. Works cross-functionally through internal teams to set and achieve goals, while collaborating with and motivating distribution partners to execute strategies and deliver against revenue targets. Ensure development and execution of differentiated market strategies for each market through support of each market’s core team including the following activities: Identify product launch needs and support roll-out of all new product launches in all markets. Evaluate opportunities for growth within each market and make recommendations for key initiatives. Understand and monitor individual competitor pricing and promotional strategies; make recommendations regarding pricing adjustments as needed. Develop key account strategy in all partner states and build relationships with buyers and other influencers within key accounts. Develop and manage promotional and discount strategies with partners. Develop competitive intelligence system for uncovering and sharing market information with internal and external team members. Own P&L and budgets for states within their region. Lead teams to meet budgets and exceed revenue goals. Work closely with Regional Field Trade and Marketing Managers and sales teams to identify store activations, store visits, visual execution, event and training needs and build out a plan to meet those needs. The ideal candidate must be based out of Denver, Colorado with travel expectation 50%. Supervisory Responsibility This position has supervisory responsibility in the Sales department and has direct report(s). This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight. Education and Experience Minimum of 3+ years of people management experience, with a proven ability to lead, model, train, mentor, motivate and develop high-performing teams on vendor partner relationships and consultative selling methods. The ideal candidate must be based out of Denver, Colorado. Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products. Data driven and experience with different sales and data systems. Prior cannabis sales experience preferred Prior management experience Prior CPG experience with strong analytical experience Additional Qualifications Passion for company and related company brands and industry. Persuasive sales ability, including ability to effectively position company and related company products against competitors. Ability to develop team members and lead by example. Excellent verbal and written communication skills. Ability to use appropriate tools to monitor KPIs and other sales metrics. Flexible schedule and ability to work some weekends and evenings. Perks & Benefits Annual compensation commensurate with experience from $130,000- $175,000, plus potential bonuses Full suite of medical, dental, and vision insurance Paid parental leave 401(k) Paid Time Off Short Term and Long-Term Disability Employee Assistance Program Employee life insurance and supplemental life Spouse and child life and AD&D Pet insurance FSA and HSA available Work Environment and Physical Demands The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position will frequently work in the field traveling to dispensaries, pop-up events, and other marketing and promotional events. The ability to drive the company sprinter van, sometimes long distances, is required. This position will work 80% in the field traveling to dispensaries, pop-up events, and other marketing and promotional events. Must have access to a secure home office-type environment with use of computers, virtual meetings, internet, email, and phone. While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Ability to lift up to 35 pounds. Lift and carry folding tables, bins of merchandise, tents, and banners. Must be able to stand and talk with others for up to 4 hours at a time. Must have ability to travel using own transportation, occasionally for long distances. E-Verify Participation Notice This Employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Code of Conduct All employees are expected to represent the values and maintain the standards contained in the Code of Conduct. HSCP Service Company LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. If you need assistance with completing an online application due to a disability, please send a request to View email address on click.appcast.io. Please be sure to include "Accommodation Request" in the subject line. #J-18808-Ljbffr