Social Media Strategist - YouTube and Reddit

What you can expect Own Zoom's voice on two of the internet's most powerful discovery platforms. You'll craft bold, platform-native strategies for YouTube and Reddit that spark real conversations, build genuine community, and turn viewers and lurkers into loyal brand advocates. Collaborate with creative, technical, and content teams to produce video content worth watching — and community moments worth talking about. Drive measurable growth in channel visibility, subscriber engagement, and community trust where it actually matters. About the Team We create social strategies that connect our brand with audiences where they discover and engage. Our team collaborates across social, content, and product to deliver integrated campaigns. We exist to build authentic relationships that drive awareness and trust. Responsibilities Developing and executing YouTube content strategies, including editorial calendars, video formats, and optimization tactics that improve watch time, click‑through rates, and subscriber growth Building and managing Reddit community strategies that authentically integrate the brand into relevant Subreddits while respecting platform culture and community trust Analyzing platform performance using YouTube Studio, Reddit analytics, and social listening tools to identify trends and translate data into actionable recommendations Collaborating with creative, production, and demand generation teams to brief video content, moderate branded communities, and align platform strategies with broader campaigns Serving as the internal subject‑matter expert for YouTube and Reddit, educating stakeholders on platform‑specific best practices and algorithm changes What we’re looking for Demonstrate 4–6 years of experience managing YouTube channels and Reddit communities for a respected brand with a portfolio showing measurable growth initiatives Apply platform‑specific knowledge of YouTube content strategy, search optimization, channel analytics, and Reddit community dynamics to drive engagement Use data and analytics tools to define KPIs, track performance, conduct A/B testing, and make strategic decisions based on insights Write and adapt content tone across platforms, from YouTube video descriptions to Reddit comment threads, while maintaining brand voice and authenticity Manage multiple projects, content calendars, and cross‑functional stakeholder relationships simultaneously in a fast‑paced environment Navigate tools including YouTube Studio, Reddit Ads Manager, social listening platforms, and AI‑powered content and analytics tools to enhance productivity Understand search engine optimization, answer engine optimization, and how platform algorithms affect content visibility and ranking Salary Range or On Target Earnings Minimum: $76,800.00 Maximum: $186,200.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus and equity value. Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person is indicated in the job description/posting. Benefits As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways. Click Learn ( for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form ( and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non‑accommodation‑related requests, such as application follow‑ups or technical issues, will not be addressed. Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement ( for more information on how we use your data. We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Zoom