Chief Revenue Officer

Chief Revenue Officer

Description

Employment Type: Full Time
Supervisor: Chief Executive Officer
Location: Dubuque, IA- relocation required

Job Description

Theisen's is seeking a Chief Revenue Officer to serve as the operational leader who connects strategy to execution across the organization.

Initially, this role will directly lead Marketing and Merchandising while partnering closely with leaders across Operations, Finance, Distribution, IT, and People.

As the organization's EOS Integrator, the CRO will help coordinate priorities, align teams, and ensure the company's most important initiatives move from idea to execution with clarity and accountability.

This role is ideal for a leader who thrives on creating order from complexity. While many organizations have mature operating systems and long-established processes, Theisen's is actively building the next generation of how we work.

The successful candidate will help strengthen and standardize key business processes, improve cross-functional coordination, and drive consistent execution across the company while preserving the entrepreneurial spirit that has fueled our growth.

The opportunity is not simply to manage existing functions. It is to help design and reinforce the operating framework that allows a growing retail organization to scale effectively, make better decisions, and execute with greater consistency across every location and team.

Qualifications

Required:

• 10+ years of progressive leadership experience across sales, marketing, and/or merchandising, ideally with direct P&L ownership.
• A demonstrated track record of building or substantially improving systems, processes, or data infrastructure inside a growing organization — not only operating within ones that were already mature.
• A track record of developing the leaders around you, not just directing their output.
• Comfort operating in ambiguity, with the judgment to bring structure to it rather than waiting for someone else to define it.
• The ability to be genuinely present in day-to-day operations while still thinking and executing at a strategic level.
• Strong data fluency, including the willingness to help build better data capability rather than requiring it to already be in place.

Preferred:

• Experience operating within EOS (Entrepreneurial Operating System), particularly experience serving as an Integrator.
• Experience in a family-owned or founder-led business.
• Experience in retail, farm/home/auto, or adjacent multi-category retail environments.

Key Responsibilities

• Revenue strategy and performance across all channels, in direct partnership with the CEO and executive team.
• Direct leadership of Marketing, and Merchandising — unifying planning, budgeting, and go-to-market execution under one coordinated growth strategy, with full P&L accountability.
• Partner with functional leaders to strengthen and standardize key business processes across the organization.
• Ensure established operating procedures, planning disciplines, and accountability systems are consistently followed.
• Identify gaps, inefficiencies, and areas of duplication, then lead efforts to simplify and improve how work gets done.
• Facilitate alignment between departments to reduce silos and create shared ownership of company priorities.
• Lead the EOS operating rhythm, ensuring Rocks, scorecards, meetings, and priorities translate into measurable results.
• Build a culture of disciplined execution where expectations are clear, commitments are honored, and progress is visible.
• Create greater consistency in how teams plan, communicate, execute, and measure success. This aligns well with themes you've used in your Head of Enterprise Operations concepts around documented processes, accountability, EOS discipline, and cross-functional alignment.

Required Knowledge, Skills, and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Positive, confident, and energetic leader who is willing to share successes.
• Passion with the ability to create excitement within the organization.
• Ability to define and execute operational performance standards.
• Distinguish the fine point between when to be the leader and when to stay out of the way and deliver on their commitment.
• Possess a collaborative style that will lead the organization toward unity and participation.
• Ability to develop and work within a team framework along with a proven ability to develop and motivate people.
• Broad vision and excellent verbal and written communication skills.
• Ability to lead inspirationally and roll up one’s sleeves in a hands-on fashion when required.
• Boardroom experience and comfort.
• Genuine passion for retail with a strong appreciation of the farm and fleet retail industry and the customers they serve.
• Ability to engage creativity and foster innovation.
• Outstanding communication skills – written, one-on-one and presentation.
• Impeccable integrity and the ability to set a tone for the continual development of the organization.
• Proficient in merchandising, marketing and store planning software, power point, excel, word, teams, and outlook.

Physical Demands

Frequent physical demands include sitting, standing, walking, dexterity, and light grasping. Occasional

physical demands include lifting up to 25 lbs., bending, stooping, reaching, kneeling, squatting, climbing

stairs and firmly grasping. The employee is required to accept incoming calls and must be able to hear

and speak. Specific vision abilities required by this job include vision adequate for the incumbent to

perform the responsibilities and functions of the job efficiently. The associate must have the manual

dexterity to manually operate and use a computer and other basic office equipment.

Work Environment and Working Conditions

This position will be performed inside a climate-controlled office facility. The noise level is low to

medium and typical of an office environment. Potential hazards include electrical hazards. Atmospheric

conditions are typical of an office environment and may include exposure to odors and dust.

This position manages detailed, complex concepts and balances multiple tasks simultaneously, and may

need to make rapid decisions regarding various issues. This full-time position operates in a professional

office environment 60% of the time and will routinely use standard office equipment such as computers,

phones, photocopiers, filing cabinets and fax machines. While performing the duties of this job, the

associate is regularly required to see, talk, and hear. This is normally a sedentary role; however,

occasional physical work that may require the ability to lift, push, pull, bend, and stoop, as necessary.

This position requires a flexible work schedule to meet the demands of executive management, hours

may be long and irregular, including weekend work, some travel, occasionally overnight including trade

shows and vendor events. Travel to company and competitor’s locations independently or with others

will be frequent

Benefits

Part-Time and Full-Time Eligible:

• Competitive match on 401K
• PTO
• Holidays
• Birthday-off with pay
• Associate discount and many other benefits

Full-Time Also Eligible:

• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Short-term and long-term disability

Company Culture and Values

At Theisen's, our company culture is built on a foundation of respect, collaboration, and service to our communities. We believe in putting Customer First , working together as One Connected Team , and always finding ways to Give Back . These three pillars guide how we approach our work and interact with each other every day.

We are committed to fostering an inclusive and supportive environment where every associate is valued and encouraged to grow. At Theisen's, we strive to make a positive impact on our customers, our communities, and each other, creating a workplace where hard work, dedication, and innovation are celebrated.

Theisen’s is proud to be an Equal Opportunity Employer. We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state, or local protected class.

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