Media Supervisor

Hey, we’re GYK — an independent, integrated creative agency. Our Creative Growth Engine is made up of 65 creative entrepreneurs, modern storytellers, Emmy‑award‑winning makers, and data‑driven problem solvers who believe creativity is a strategic lever for growth. To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace. Clients don’t come to GYK to maintain the status quo; they come to us because we embrace curiosity, question assumptions, and deliver creative solutions that work harder, drive business impact, and help brands punch above their weight class. Because at the end of the day, impact is our end game.

Named #6 in Indie Agency News’ “Top 40” Competition in 2025 and “Best of Show” by The Ad Club of New England in 2024, GYK is proud to partner with brands like Milo’s Tea Company, New Hampshire Travel & Tourism, Ken’s Foods, Citizen’s Bank, NH Lottery, Sweet Baby Ray's, Harpoon Brewery, Culture Pop Soda, Keolis Commuter Services, Hometown Financial Group, and the Boston Bruins. GYK is headquartered in Manchester, NH, with an office in downtown Boston.

Must have experience with CPG clients, both established and emerging

As Media Supervisor, you are responsible for supervising the day‑to‑day workflow of the media planning and buying on specific accounts. You are the day‑to‑day contact with the account team and serve as the brand team’s member. You ensure seamless integration of Planning and Buying functions within the Media Department. To be most successful, you must be a confident, seasoned leader with a strong media background.

Core Responsibilities

• Oversee day‑to‑day media planning and performance across multiple tier 1 accounts and manage one or two smaller accounts with limited supervision.
• Help define media strategy, approach, planning parameters, and measurement KPIs aligning with overall brand strategy for traditional and digital media channels.
• Manage media flowcharts, spec documents and budget allocation/reconciliation on an ongoing basis, working closely with planners and channel specialists.
• Be self‑motivated, proactive, reliable, accountable, detail oriented and analytical.
• Work collaboratively with client teams to guide strategic planning, leveraging client input, industry research and historic campaign knowledge to develop paid media strategies/plans across all clients and channels based on plan/campaign goals & objectives.
• Collaborate seamlessly with strategy, creative, account and project management teams for optimal flow of work and performance.
• Participate in client meetings, presentations, and new business pitches.
• Stay consistently relevant and up‑to‑date on all media trends and technologies across media channels; must have a passion for exploring cutting‑edge media platforms.
• Mentor and train junior media team members.

Qualifications

• 6+ years of agency or equivalent experience planning and buying both traditional and digital channels across multiple verticals, with increasing responsibility (e.g., ad agency media department, media company or brand side).
• Strong strategic and analytical skills; ability to multitask and meet multiple deadlines.
• Expert proficiency in Google Marketing Platform (Google Analytics, Campaign Manager, DV 360) and paid social platforms (Meta, TikTok, Snap, Pinterest).
• Knowledge of syndicated research and planning platforms (MRI, Nielsen, ComScore, Pathmatics).
• Strong presentation and people management skills.
• Have outstanding organizational and analytical skills, attention to detail and follow up.
• Possess and display strong negotiation skills.
• Innovative, creative, strategic thinker; problem solver; self‑starter.
• Mentor junior team members within department and across agency.

Leadership

• Exhibit the ability to anticipate and solve problems.
• Nurture and grow agency, client and media partner relationships.
• Generate enthusiasm for and commitment to your client’s business among team members. Effectively stimulate your team for maximum productivity and job satisfaction.
• Ensure the highest level of professionalism is maintained on assigned accounts, and work to meet and exceed the Client and Account Management expectations.
• Determine tracking and buying guidelines and special opportunities for specific accounts.
• Keep current with industry trends. Embrace uncertainty/change and thrive on the challenge of doing something new.

Creative & Strategic Thinking

• Look for win‑win solutions.
• Grasp the “big” picture.
• Identify new advertising opportunities for your clients.
• Seek ways to increase efficiency and productivity on assigned accounts.
• Look for innovative ways of promoting your client and extending their advertising message.

Teamwork

• Be willing to listen.
• Be ready to help the team when you’re needed.
• Recognize, respect, and address differing opinions. Actively solicit ideas from others.
• Bring favorable closure to team issues and recommendations.
• Work synergistically with planners and account management.
• Maintain a sense of humor. Remain enthusiastic in the face of setbacks. Display passion and energy for the challenges the team faces.

Salary range - $75,000 - $90,000

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales
• Advertising Services