Manager Field Marketing - Events & Activations

Role Description

The Manager, Field Marketing (Events & Activations) will play a key role in bringing our brand to life across local markets through high-impact events and experiences. This role is responsible for planning and executing consumer, industry, and internal events that support client acquisition, provider recruiting, and brand building across 60+ clinics.

This position blends strategic thinking with hands-on execution. The ideal candidate will be highly organized, detail-oriented, and energized by creating seamless, elevated experiences. They will partner cross-functionally across marketing, category, recruiting, and clinic teams to deliver events that drive meaningful business outcomes.

Location & Schedule: This position will be remote, with an East Coast location preferred. The ability to travel approximately 20% as needed will be required. Availability outside of standard business hours will also be required to support events when necessary.

What You Will Do

• Own end-to-end execution of events and activations:
• Plan and execute consumer events, industry conferences, internal meetings across key markets, and company-wide events
• Bring campaigns to life in-market:
• Execute events and activations as part of broader marketing campaigns and partnerships
• Manage local market activations:
• Partner with clinic teams to support in-market events that drive client acquisition and engagement
• Coordinate cross-functional stakeholders:
• Align with marketing, recruiting, operations, and clinic teams on goals, timelines, and execution
• Develop resources for field teams:
• Own the creation of field marketing playbooks that span local events, networking and local partnership activations.
• Manage event logistics and vendors:
• Oversee venues, catering, travel, production, and external partners to ensure high-quality, on-brand experiences
• Develop and track project plans:
• Build timelines, manage deliverables, and ensure flawless execution across multiple concurrent events
• Own event budgets and tracking:
• Manage spend, process invoices, and optimize for cost efficiency and impact
• Measure performance and impact:
• Track attendance, engagement, and key outcomes and provide insights to inform future activations

Qualifications

• Bachelor’s degree strongly preferred or equivalent work experience required
• 2-4 years of experience in field marketing, events, experiential marketing, or related roles
• Experience within the beauty, aesthetics, skincare, wellness, or luxury consumer space preferred
• Experience executing events across multiple markets or locations preferred
• Strong project management and organizational skills; able to manage multiple priorities simultaneously
• High attention to detail and strong ownership over execution quality
• Ability to problem-solve quickly and adapt in fast-paced, dynamic environments
• Experience managing vendors, contracts, and budgets
• Willingness to travel (approximately 20% of the time) and support events outside of standard business hours as needed

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear
• Occasionally lift and/or move up to 20 pounds

Compensation & Benefits

• Compensation Range: $80,000 - 110,000
• Generous employee discounts
• Friends & Family discounts
• Beautiful working environment with a stellar team
• Paid holidays
• 401k plan with a company match program
• Medical, Vision, and Dental insurance for full-time employees