VP Growth Marketing

Vice President, Growth MarketingPosition SummaryOur client is a growing national manufacturer and marketplace for residential home improvements. We're hiring a VP of Growth Marketing for a newly created role. This role serves as the single owner of the marketing function, combining two responsibilities that are often separated but work best together: owning marketing investment decisions and owning the measurement framework that proves those investments generate profitable growth. The Vice President of Growth Marketing will oversee the entire growth marketing engine, including:Marketing budget allocation across channels and funnel stagesAttribution and incrementality measurementMarketing operating cadence and weekly business reviewsAgency managementMeasurement integrity and reporting standardsMarketing technology strategy and performance visibilityKey Responsibilities:Marketing LeadershipOwn the complete marketing P&L and growth strategyAllocate budget across channels based on measurable incremental impactDefine marketing performance standards and accountabilityLead marketing operating cadence and executive reportingServe as the senior marketing advisor to executive leadershipChange Observability & Measurement ExcellenceMaintaining comprehensive change logs across campaigns, audiences, creative, automation, and trackingImplementing monitoring and alerting for tracking failures and measurement issuesExplaining significant metric movement within hours—not weeksReconciling marketing data across advertising platforms, CRM, call tracking, appointments, and revenueEnsuring marketing reporting remains accurate, trusted, and actionableBudget Strategy & IncrementalityOwn marketing investment decisions across all paid channelsDesign and evaluate incrementality testing, geo holdouts, and attribution methodologiesOptimize CAC, payback periods, and LTV performanceDefine and defend marketing-sourced revenue metricsPartner with measurement experts while maintaining executive ownership of decisionsMarketing Platform StrategyDefine lifecycle stages and customer journeysEstablish tracking requirements and conversion eventsDefine lead routing and scoring logicOwn reporting architecture and measurement standardsEnsure monitoring systems proactively identify issuesAgency & Cross-Functional LeadershipLead weekly marketing operating reviewsHold internal teams and agency partners accountableManage creative, measurement, and media agenciesTransition appropriate work from agencies to AI-enabled internal processesPartner closely with Sales, Operations, and Brand leadershipMarket ExpansionBuild repeatable go-to-market playbooks for new market launchesDevelop scalable paid acquisition frameworksCreate repeatable testing and optimization processesExecute growth initiatives while operating within established brand guidelinesRequired QualificationsExperience leading a marketing organization with rigorous measurement and operational disciplineHistory of managing $5M+ annual paid media budgets with full P&L accountabilityDeep expertise in incrementality testing, attribution, marketing mix modeling, and performance measurementStrong understanding of:Server-side trackingConversion APIsCall trackingLead capture systemsIdentity resolutionMarketing data architectureExperience leading marketing operations and agency partnersBackground in high-consideration, high-ticket consumer industries such as:Home ServicesInsuranceAutomotiveReal EstateHealthcareFinancial ServicesDemonstrated hands-on use of AI tools for marketing optimization, measurement, and operationsComfortable operating in a lean, highly technical organizationCompensation & BenefitsBase Salary: $200,000–$250,000, commensurate with experience.Performance Incentives:Annual growth-based bonus tied to company and marketing performanceOpportunity to earn significant additional compensation by achieving aggressive revenue, profitability, and customer acquisition goalsBenefits Include:Comprehensive medical, dental, and vision insurancePaid vacation and company holidaysFlexible PTO plan Executive-level autonomy with direct access to company leadershipOpportunity to build and lead an AI-native marketing organization from the ground upSignificant career growth with the ability to shape the company's long-term growth strategyThis is a rare opportunity to build and own an AI-first growth marketing organization from the ground up. The successful candidate will have broad executive ownership across strategy, measurement, technology, operations, and marketing investment while helping define the next generation of performance marketing within a highly technical, data-driven organization.If you're a hands-on growth executive who thrives on accountability, measurement, AI-enabled execution, and building scalable marketing systems that drive profitable growth, we'd love to speak with you.Type: Direct HireCategory: Accounting - FinanceDate Posted: 2026-07-08