Digital Director
$175k - $200kVersant Partners
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
CNBC is looking for an entrepreneurial and creative leader to build the next generation of premium business podcasts and digital video shows. This is a rare opportunity to shape one of the fastest-growing parts of CNBC's business by creating franchises that engage audiences wherever they consume content—from podcast platforms and YouTube to social media, connected TV and CNBC's owned digital products.
The Director of Podcasts & Digital Shows will oversee the strategy, development, production and growth of CNBC's podcast portfolio while helping create innovative video-first and audio-first programming that extends CNBC's journalism beyond television. The ideal candidate understands what makes a podcast indispensable, what makes a digital show shareable, and how to build loyal audiences across multiple platforms.
This leader should have exceptional editorial judgment, a deep understanding of business storytelling and audience development, and a proven ability to build successful multiplatform franchises. They will collaborate across CNBC's television, digital video, social and editorial teams to transform CNBC's journalism and talent into compelling podcasts and digital shows, using audience insights and analytics to continually expand reach, engagement and loyalty across audio, video and social platforms.
Responsibilities
- Lead CNBC's podcast strategy, including the development, launch and growth of new and existing podcast franchises.
- Develop compelling digital video and audio shows that extend CNBC's journalism and personalities and work with our existing teams to promote these shows across YouTube, podcast platforms, social media and CNBC's owned digital products.
- Identify opportunities to transform CNBC reporting, interviews and personalities into successful recurring franchises.
- Partner with reporters, anchors and producers to develop distinctive programming that attracts new audiences while serving CNBC's core business audience.
- Own the editorial vision, production workflow and publishing strategy for podcasts and digital shows.
- Use audience data and platform analytics to refine programming, optimize distribution and accelerate audience growth.
- Serve as the connective tissue across CNBC's television, digital video, social and editorial organizations, developing shows that leverage the full strength of CNBC's journalism while maximizing audience growth across every major platform.
- Work closely with marketing, social, product and subscription teams to maximize reach, engagement and subscriber acquisition.
- Stay ahead of emerging trends in podcasting, creator media, YouTube and digital video, bringing new ideas and formats to CNBC.
- Help establish CNBC as the leading destination for premium business podcasts and digital-first business programming.
- Collaborate across all Versant News platforms to ensure podcasts and digital shows complement and amplify CNBC's journalism.
At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities:
- Sweat it out -- Free onsite fitness center with state-of-the-art equipment, plus daily group classes
- Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars
- Extras -- Dry cleaning, shoe shining and sneak peeks
Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks. Salary range: $175,000-$200,000.
Qualifications
- 7+ years of experience producing, developing or leading podcasts, digital video programming or other premium editorial franchises.
- Demonstrated success creating or growing podcasts, YouTube channels, digital shows or other audience-driven content brands.
- Strong editorial instincts and exceptional storytelling skills, with experience translating complex topics into engaging programming.
- Deep understanding of podcast platforms, YouTube, social distribution and audience development strategies.
- Experience working with on-air talent, reporters or subject-matter experts to develop compelling recurring formats.
- Proven ability to launch new products or franchises from concept through execution and growth.
- Strong leadership, collaboration and project management skills in a fast-paced newsroom environment.
- Data-informed decision maker who uses audience insights to improve programming and expand reach.
- Passion for business news, markets, technology and the stories shaping the global economy.
- Excellent communication skills and the ability to work across editorial, production, product, marketing and business teams.
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io.
VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
$180k - $200k
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