VP of Marketing

Job Title: VP of Marketing

Location: Fully Remote
Department: Sales
Reports to: CRO

About Us We are a fast-growing cybersecurity startup helping MSPs and mid-market organizations secure endpoints, enforce configuration compliance, and mitigate modern cyber threats at scale. Senteon is focused on delivering innovative solutions to secure critical business infrastructure. We prioritize a proactive security culture, operational excellence, and continuous innovation.

The Role

The VP of Marketing will own Senteon's marketing direction and operating rhythm across demand generation, channel enablement, content, communications, webinars, community, brand, and digital visibility.

This is a senior, hands-on leadership role. The right person brings the experience to shape company narrative, guide executives, manage agencies and specialists, and represent Senteon across different audiences and markets. They must also be willing to personally move important work from idea to launch.

What You Will Own

Demand Generation

• Build and manage Senteon's marketing campaign calendar.
• Launch targeted email campaigns, nurture programs, landing pages, webinars, content offers, and account-focused campaigns.
• Develop campaigns around CIS Benchmarks, CMMC, configuration drift, endpoint hardening, compliance, and MSP operational needs.
• Coordinate campaign messaging, assets, audience selection, sales handoff, and follow-up.
• Work with Revenue Systems to improve HubSpot execution, attribution, and reporting.

Channel Marketing and Enablement

• Turn leadership-led reseller training into structured decks, recordings, guides, FAQs, assessments, and reusable onboarding resources.
• Build talk tracks, use cases, objection guides, battlecards, email templates, co-branded assets, and campaign kits.
• Support new partner launches through communications, webinars, landing pages, announcements, and demand-generation materials.
• Give resellers credible, practical content they can use to educate and engage their customers.
• Help Senteon support more partners without rebuilding the same materials for every relationship.

Content, Search, AEO, and GEO

• Own the technical content strategy and publishing roadmap.
• Build authority around the problems Senteon solves through articles, guides, FAQs, videos, webinars, customer evidence, and technical education.
• Oversee the website structure, topic clusters, schema, internal linking, entity consistency, and answer-focused content needed to improve SEO, AEO, and GEO.
• Increase Senteon's visibility in traditional search, AI-generated answers, industry research, and buyer conversations.
• Translate expertise from leadership, engineering, sales, customers, partners, and field events into useful market-facing content.

Brand, Communications, and Global Awareness

• Build a clear company narrative that remains consistent across markets, audiences, partners, media, and employees.
• Lead PR, media relations, executive thought leadership, employee advocacy, social media, and company communications.
• Help Senteon communicate effectively with MSP, enterprise, public-sector, compliance, and international audiences.
• Bring awareness of how messaging, buyer expectations, cultural context, and channel models differ across markets.
• Prepare the company for broader geographic expansion by creating communications and content that can scale beyond a primarily U.S.-focused audience.
• Protect and strengthen trust in Senteon through accurate, credible, and consistent communication.
• Maintain and evolve Senteon's visual identity by creating and overseeing branded marketing assets, ensuring all presentations, digital content, collateral, and partner materials consistently adhere to company brand standards across every customer and partner touchpoint.

Webinars, Communities, and Market Education

• Build webinars into a repeatable demand, partner, and education program.
• Coordinate topics, speakers, promotion, production, follow-up, repurposing, and reporting.
• Develop a useful presence in Reddit, MSP communities, cybersecurity groups, partner networks, and relevant social channels.
• Help Senteon contribute real expertise without turning every interaction into a promotion.
• Bring recurring market questions, objections, and content opportunities back into campaigns and enablement.

Marketing Operations and Measurement

• Create a visible operating system for campaigns, content, priorities, deadlines, approvals, and reporting.
• Establish clear performance indicators tied to qualified conversations, pipeline, revenue influence, partner usage, search visibility, webinar outcomes, and community contribution.
• Use results to determine what should be expanded, adjusted, or stopped.
• Give leadership a clear view of marketing performance and future investment priorities.
• Direct agencies, contractors, and specialists while keeping strategy and accountability inside Senteon.

What Success Looks Like

• Marketing consistently generates qualified sales conversations.
• Senteon launches coordinated campaigns rather than isolated activities.
• Resellers receive structured training and practical materials they can use.
• Leadership knowledge is converted into scalable content and enablement.
• Senteon gains authority across search engines, AI answers, industry media, and technical communities.
• Webinars and content contribute to pipeline, partner value, and market education.
• Company messaging remains credible and consistent across audiences and geographies.
• Senteon is better prepared to enter new markets and support a broader channel ecosystem.
• Leadership can connect marketing investment to measurable commercial outcomes.

Experience and Capabilities

Experience and Capabilities

• Senior experience leading B2B SaaS marketing, communications, content, demand generation, or a combination of these functions.
• Experience shaping company narrative across executive, customer, partner, media, analyst, and employee audiences.
• Demonstrated ability to translate complicated technical products into clear and credible market stories.
• Proficiency with Adobe Creative Cloud (including InDesign, Illustrator, Photoshop, and related design tools) or equivalent creative platforms.
• Demonstrated proficiency and confidence creating professional marketing collateral, presentations, digital assets, infographics, social media graphics, sales enablement materials, and other visual content that aligns with established brand guidelines while maintaining a consistent visual identity across all channels.
• Strong understanding of visual communication, layout, typography, color theory, and brand standards, with the ability to balance creativity, usability, and business objectives.
• Experience launching campaigns, webinars, content programs, or digital demand-generation initiatives.
• Experience working with channel partners, MSPs, enterprise technology buyers, or reseller ecosystems strongly preferred.
• Understanding of technical content strategy, SEO, AEO, GEO, and digital authority building.
• Experience leading cross-functional teams, agencies, consultants, and executive stakeholders.
• Strong international awareness and the ability to adapt communication for different markets and audiences.
• Comfortable operating both strategically and directly in an early-stage company.
• Able to connect communications and marketing activity to business outcomes.

Physical Requirements

This position classifies the physical exertion requirements as light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds). Tasks may involve extended periods of time at a keyboard or workstation. Some tasks require the ability to perceive and discriminate visual cues or signals. Some tasks require that ability to communicate orally. Essential functions are regularly performed without exposure to adverse environmental conditions. This position entails occasional to regular travel for shows and other engagement events.

Compensation & Benefits (California-compliant disclosure):

This position has a salary of: $110,000 to $130,000 annually with additional incentives in the form of MBO's.

This range represents a good faith estimate. Final compensation depends on experience, skills, and location.

Benefits: Include medical, dental, vision, 401(k), paid time off, and other programs.

Equal Opportunity Employer:

Senteon is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy, or any other characteristic protected by law. Our policy of equal employment opportunity applies to all aspects of employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. We are committed to fostering a fair and merit-based workplace where every employee feels valued and respected.

Additional Information:

We do not consider salary history in hiring decisions. Applicants may request additional compensation details during the hiring process.

All new-hires are subject to a 90 day probationary period.