Sr. Account Executive

Job Description

Sr. Account Executives are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Sr. Account Executives are responsible for building and earning the trust of Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Sr. Account Executive to support senior Account leadership and represent the wider Agency in establishing and exceeding Client goals.

General Responsibilities

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• The Sr. Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations
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• Sr. Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
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• Activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget
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• Keeping the Account Supervisor and Account Director updated on both internal and external initiatives on a regular basis
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• Lead and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
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• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
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• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information
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• Train and provide accurate direction to Account Coordinators, Jr. Account Executives and Account Executives.
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• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
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• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
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• Leads and attends relevant internal and Client meetings and proactively contributes to decks, reports, briefs and conference reports as needed.
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• Oversees the Quality Assurance of Client work (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
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• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
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• Partner with other internal departments to ensure that all deadlines are met
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• Troubleshoot issues and provide support to team in challenging situations
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• Serve as point of solution and knowledge for the brand
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• Provide accurate direction and training to junior staff, and assure Agency procedures are being followed.
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• Participate in training of new employees, when applicable
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Project Management

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• Responsible for the activation of multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
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• Manage internal and external status documents to track project process
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• Troubleshoots tight deadlines and holds others accountable for deliverables
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• Communicates progress and challenges in a timely and succinct way
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• Oversee and opens creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activates change logs and revisions in a timely and accurate manner
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• Assists in planning broadcast and social content shoots with producers, creative and studio teams
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• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
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• Ensures all creative has passed through proper approval and legal channels prior to implementation
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• Oversees project budgets and billing documents
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Integrated Campaign Development

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• Meet regularly with Client to discuss promotional calendar, historical plans, current needs, current media plans, trends, upcoming opportunities and events.
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• Identify opportunities for programs and initiatives that are innovative and have the potential to drive results
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• Provide ongoing reporting of results, implications and recommended action steps, consults with channel managers to glean key insights.
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• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
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• Provides accurate direction to planning and buying groups regarding changes in plans per Client direction and approval of Agency proposals/recommendations
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• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
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• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
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• Provides nightly updates informing Account Supervisor and Director of top level status of Client deliverables and key initiatives
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• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
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• Participates in brainstorming sessions with Strategy & Creative teams
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Requirements

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• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
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• 4+ years experience as an Account Executive or related role in an advertising or marketing agency
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• Exposure to Agency & Account Services highly preferred.
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• Client focused with a strong sense of detail and urgency
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• Strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
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• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
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• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
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• Ability to develop detailed plans, write briefs, analyze and communicate performance metrics, present findings, identify and resolve issues and manage risk.
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• Experience managing teams of at least two or more people
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• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
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• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
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• Excellent organizational and time management skills
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• Positive outlook and good interpersonal skill
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• Knowledge of media channels and overall media planning and strategy preferred
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