VP, Marketing Analytics Manager

Shape how we acquire and grow customers by turning digital signals into clear, measurable actions. You’ll lead performance analytics across key marketing and product journeys, partnering closely with teams to improve conversion efficiency and long-term value. This role blends hands-on analytics with strong business judgment—prioritizing what matters, establishing standards, and accelerating delivery through smart automation. If you’re energized by connecting customer behavior to business outcomes, you’ll find meaningful impact and growth here.

Job summary

As a Vice President, Marketing Analytics Manager in the Marketing Analytics team , you’ll help us understand and improve the end-to-end digital acquisition journey—where customers engage, where they drop off, and what drives conversion and funding outcomes. You’ll translate complex channel, behavioral, and customer-level data into practical recommendations that improve performance and customer experience. You’ll set measurement standards and build repeatable analytical frameworks that scale across channels and journeys. You’ll collaborate with partners across Marketing, Digital Product, and Technology to deliver insight with speed, quality, and clear controls.

You will also help modernize how marketing analytics is delivered—strengthening data management, improving operational reliability, and using automation (including approved artificial intelligence-assisted approaches) to reduce manual effort and increase consistency. You’ll contribute to “human-in-the-loop” operating models by defining quality checks, monitoring signals, and explainability expectations so insights and execution can scale responsibly.

Job responsibilities

• Lead digital channel performance analytics across owned and paid channels, monitoring acquisition, engagement, conversion, and funding outcomes.
• Develop and maintain funnel analytics frameworks to pinpoint drop-offs and prioritize conversion opportunities across journeys.
• Partner with Digital Product and Marketing teams to assess customer experiences across acquisition paths and recommend improvements that increase conversion efficiency.
• Establish performance measurement standards and key performance indicator frameworks spanning impressions, clicks, applications, approvals, account openings, funding, and customer value.
• Leverage behavioral, channel, and customer-level data to uncover drivers of performance and optimize targeting, creative strategy, and channel investment.
• Design and deliver test-and-learn measurement approaches (including attribution and journey measurement) to quantify impact and inform decisions.
• Build repeatable datasets and automation-friendly outputs to accelerate reporting, analysis, and insights delivery.
• Develop and implement data management strategies for marketing execution, including automated operational reporting and data quality monitoring.
• Implement proactive issue detection (alerts and anomaly flags) to protect delivery, measurement integrity, and performance.
• Collaborate with Product and Technology to define requirements for platform enhancements and system implementations, with measurable outcomes and clear controls.
• Quantify and communicate value delivered (for example, cycle-time reduction, hours saved through automation, quality improvements, and performance lift).

Required qualifications, capabilities, and skills

• Bachelor’s degree in Data Science, Statistics, Information Systems, or a related field.
• Experience delivering digital marketing analytics and funnel measurement, including conversion optimization and web/app analytics.
• Ability to translate complex analyses into actionable recommendations that improve acquisition performance and business outcomes.
• Proficiency with data querying and analysis tools such as SQL and Python.
• Experience using analytics and visualization tools such as Excel and Tableau (or equivalent).
• Familiarity with digital analytics platforms such as Adobe Analytics (or equivalent enterprise measurement solutions).
• Demonstrated ability to build repeatable datasets, standardized outputs, and automation-friendly reporting.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.