Director, National Sales

Job Description

Position Summary \n

CSMG is seeking a highly motivated and experienced Director, National Sales to lead the development and execution of national sponsorship and partnership sales across CSMG’s growing portfolio of sports, esports, media, and entertainment properties.

This role will be responsible for identifying and cultivating national brand relationships, developing strategic partnership opportunities, managing the sales pipeline, and driving revenue across CSMG’s portfolio. The ideal candidate is a proven sales professional with strong relationships across brands, agencies, and the sports and entertainment ecosystem, combined with the ability to develop creative, data-driven partnership solutions.

The Director, National Sales will work closely with CSMG’s Sponsorship Sales, Business Intelligence, Media Rights, and leadership teams to translate CSMG’s assets and audience into compelling commercial opportunities for national brands.

New York/Connecticut Based (Hybrid Position)

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• Develop national sponsorships and partnerships across CSMG properties, events, media platforms, and strategic initiatives
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• Develop and maintain a robust pipeline of prospective national brands, agencies, and commercial partners
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• Identify new business opportunities through proactive prospecting, networking, industry relationships, and market research
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• Build relationships with decision-makers across brands, agencies, and marketing organizations
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• Develop customized partnership opportunities based on brand objectives, target audiences, and business goals
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• Own the sales process from prospecting and initial outreach through proposal development, negotiation, and close
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• Understand client objectives and translate them into actionable partnership opportunities
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• Consistently work toward and achieve individual and team revenue goals
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• Develop creative sponsorship packages incorporating media, content, events, experiential activations, digital/social assets, and other commercial opportunities
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• Work with internal and external teams to develop compelling pitch decks, proposals, and partnership presentations
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• Identify opportunities to package assets across multiple CSMG properties to create larger national partnerships
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• Stay current on sponsorship trends, brand priorities, category spending, and competitive activity across sports, esports, gaming, entertainment, and media
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• Maintain accurate and up-to-date sales activity, pipeline, forecasting, and prospect information within CSMG’s CRM
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• Provide regular reporting on pipeline development, opportunities, revenue projections, and sales activity
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• Establish clear priorities and next steps for active prospects and opportunities
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• Work collaboratively with leadership to forecast revenue and identify areas of opportunity
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• Develop and maintain a disciplined national sales process from prospect identification through close
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• 3+ years of experience in sponsorship sales, sports sales, media sales, advertising, partnerships, or a related commercial role
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• Proven track record of generating revenue and closing national sponsorship or partnership deals
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• Strong understanding of the sports, entertainment, media, gaming, and/or esports landscape
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• Demonstrated ability to independently prospect, develop relationships, negotiate, and close business
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• Excellent communication, presentation, negotiation, and relationship-building skills
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• Strong business development mindset with the ability to identify and pursue new opportunities
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• Highly organized and capable of managing multiple prospects, proposals, and sales cycles simultaneously
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• Comfortable working in a fast-paced, entrepreneurial environment
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• Proficiency with CRM systems, Microsoft Office, and presentation software
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• Willingness to travel for industry meetings, events, conferences, and client engagements
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