Paid Media Manager

Title: Paid Media Manager

Responsibilities:

• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram and TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
• Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
• Analyse SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.

Required Skills:

• 5-13 years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube .
• Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Solid background in digital marketing across multiple channels (search, social, display and programmatic) .
• Proven experience in a managerial or supervisory role.
• Exceptional client relationship management, communication and people management skills.

Preferred Skills:

• Agency experience is highly preferred.