Principal Product Marketing Manager, Adobe Express

Know the customer. Know the product. Build the Future of Adobe Express Product Marketing. This role sits within the Adobe Express Product Marketing Team and supports global marketing strategy and execution. From customer insights to positioning and messaging, it sits at a critical conjunction point across the product teams and our marketing organization. Working closely with product, engineering and go‑to‑market colleagues, you’ll play a key role in ensuring our marketing strategies resonate and connect with customers. This role will help lead the product evolution of Adobe Express globally. What You’ll Do Define and articulate the multi‑year vision including where we play, how we win, and how we differentiate. Lead end‑to‑end go‑to‑market strategy for new features and experiences – from concept validation through launch and scale. Lead end‑to‑end go‑to‑market strategy for the Adobe Express narrative including AI‑first product advancements for Adobe Express. Lead feature naming for new features in partnership with the Global Marketing Organization. Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful customer workflows. Develop audience segmentation and strategies grounded in customer deep insight through research. Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers. Set performance targets and partner with data science and analytics to measure impact and optimize outcomes. Serve as the internal champion for our customers, influencing executives and cross‑functional teams. What You’ll Need to Succeed 10+ years of Product Marketing experience, including leading complex product launches. Proven experience defining strategy for a distinct audience segment or growth business. Deep understanding of customer segments, including cultural trends and digital behaviours. Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value. Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses. Experience with execution across a global organization. People leadership experience a plus, with a track record of building high‑performing teams. Exceptional cross‑functional influence and executive communication skills. Open and eager to build AI adoption within your day‑to‑day work. Equal Employment Opportunity Statement Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. #J-18808-Ljbffr Adobe Inc.