Principal Product Marketing Manager

Theopportunity

Adobe Firefly isAdobe's AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager forFireflyfor creative professionals,you'lldefine what Firefly means forprofessional designers, video editors, photographers,and other professional creatives:how it fitsinto the tools they already use, what value it unlocks, and how wetellthat story in ways that drive real adoption.You'llbuild and lead a small team of PMMs andown strategy and execution in equal measure,working across product, marketing, and go-to-market teamsto connect Firefly's capabilities to the moments that matter most for creative pros.

Whatyou'lldo

• Own positioning, messaging, and value propositions for Firefly with creative professional segments - translating complex AI capabilities into clear, compelling customer value

• Partner withinboundPMMteamstotranslate customer insights and use cases into outbound Firefly marketing strategy forCreative Cloud desktop app users, includingintegrationwith existing workflowsandAI-native evolution of Creative Cloud desktop apps

• Own marketingstrategy for Firefly for creativeprofessionals- from awareness and discovery through usage and retention - in close partnership with channel owners and cross-functional marketing teams

• Own and orchestrate unified launch plans; write creative briefs andmaintaina critical eye on channel execution across social, Adobe.com, email, and paid

• Developand ownpost-launch optimization strategies informed by usage data -identifyingwhere customers are in their Firefly journey and what interventions accelerate adoption

• Contributetothe PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes

• Partnerwith cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships

• Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value

• Influence the roadmap using customer insight and market analysis - champion the customer's needs within the product process

Whatyou'llneed tosucceed

• 8+ years ofexperience in product marketing, marketing, or a related field driving strategy and execution for innovative products

• Passion fornew technologies,creative products, and the creative industry, with deep knowledge of the GenAI landscape

• End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization

• Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer valueand drives engagement and adoption

• Experience launchingAIortechnically complex products, with an ability to differentiate in a fast-evolving competitive space

• Strong product instincts - you engage meaningfully with roadmaps and advocate for the customer throughout the product lifecycle

• Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment

• Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving

• Data-driven and insight-led, with genuine customer curiosity - you dig into research and talk directly with users

• Strong POV-you bring a clear perspective, push back when it matters, andoperateeffectively within a largeandcomplex organization

• Exceptional communication and storytelling skills, withexecutive presence andthe ability to craft narratives that resonate across audiences

• Ability to mentor and help develop more junior team members

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $145,400 -- $261,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.