Principal Product Marketing Manager - Creative Cloud Offering and Pricing Strategy

Overview We are seeking a strategically minded individual to drive the offer and pricing strategy for Adobe’s B2C Creative Cloud offerings. In this role, you will shape the structure and positioning of our B2C solutions for businesses of all sizes. This high‑visibility, high‑impact role requires strong business intuition and cross‑functional collaboration to develop a deep understanding of the customer and competitive landscape, ensuring our B2C offers resonate with key customer segments and positioning Adobe as the top choice for individuals. What You’ll Do Shape Offer and Pricing Strategy: Define the overarching strategy for delivering our B2C products, features, and technologies to the market, including long‑term vision and annual/quarterly lineup updates. Drive execution for lineup updates: Work with cross‑functional teams to bring lineup changes to market. Deeply Understand Customers: Lead customer and market research to identify audience needs, prioritize use cases, inform strategy, and influence product roadmaps. Drive Global Business Impact: Identify and advocate for lineup optimizations in key regions outside North America, designing and testing regional offers tailored to local customer needs and price sensitivities. Lead with Influence: Act as a change agent across a matrixed organization, aligning GTM, product, pricing ops, growth, analytics, finance, and more. Communicate Effectively: Regularly engage with VP‑level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions. What You’ll Need to Succeed 8‑12 years of experience in product marketing and product lineup strategy, ideally in creative or marketing SaaS. Strong understanding of pricing models, offer development, and financial literacy to analyze the impact of pricing on revenue and margins. Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer‑facing messaging. Exceptional cross‑functional leadership skills with experience driving complex initiatives and navigating trade‑offs in matrixed environments. MBA or equivalent experience. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. #J-18808-Ljbffr Frame USA